An impact study was conducted of ABC CANADA's LEARN campaign, a national media effort aimed at linking potential literacy learners with literacy groups. Two questionnaires were administered to 94 literacy groups, with 3,557 respondents. Findings included the following: (1) 70 percent of calls to literacy groups were from adult learners aged 16-44;…

A study quantitatively reviewed empirical studies of negative political advertising using a method that combined citation analysis and content analysis. The citation analysis examined each individual cited work in 20 selected studies with respect to its citation information, and the content analysis investigated the 20 selected studies (citing…

While in some respects it has never been easier to teach film and video production, in other respects it has never been more difficult and beset with inconsistencies. For instance, pervasive advertising products of the video networks (i.e., epic scale commercials and music videos) frequently engage in the anarchy of postmodern excess, making it…

This paper examines how the epidemiological findings of anorexia nervosa lead theorists to speculate a correlation between sociocultural factors and the development of anorexia nervosa. A section on the essential features of anorexia nervosa identifies five primary characteristics of anorexia: (1) severe weight loss; (2) a disturbance of body…

A study investigated what a group of 29 senior advertising students, part of "Generation X," at a midwestern university found "objectionable" in 35 selected contemporary magazine advertising executions. Using a Q-sort, students ranked the advertisements and completed a personal interview. The majority of the advertisements that…

Star TV, the first international satellite broadcast system in Asia, has had a profound effect on national broadcasting systems, most of which are rigidly controlled, state owned monopoly organizations. The purpose of this paper was to study the response of national governments, media industries, and the general public to this multichannel direct…

This study examines how 11 community colleges present and promote their service learning courses via the Internet. Of particular interest to this study are the following features of online presentations: (1) how detailed and developed the Web site is and the extent of the information provided; (2) whether the Web site provides student and faculty…

The world of mass communications has been hard hit by the decline in advertising revenues in print and electronic media, resulting in very few internships for undergraduates and making these students much less attractive as candidates for entry level jobs in advertising. Consequently, advertising faculty should reassess their programs to better…

This reader is the basic text for a set of instructional materials in Pashto. It consists of 45 authentic passages in Pashto script, each accompanied by background information, a vocabulary list, hints for scanning, comprehension exercises, and notes for detailed rereading. An introductory section offers study suggestions for the student. The…

Advertising programs have an obligation to teach job search skills to their students and it is in their own best interests to do so. The rationale for this is threefold. First, advertising programs must command the respect of the professionals in the field, because professionals represent the employment market and are increasingly becoming sources…

German borrowing of English words after 1945 is analyzed, focusing on sociolinguistic and linguistic factors, changes English words have undergone in adoption into German, the main areas of borrowing, and the channels through which borrowing has occurred. It is proposed that the most common motives for borrowing are the importation of an object or…

The third in a series that examines the role of radio broadcasting in the process of socioeconomic and cultural change in three countries with different types of broadcasting organization--Austria, Czechoslovakia, and Venezuela--this volume focuses on Venezuela. An overview of radio broadcasting in Venezuela describes various aspects and provides…

The construct of involvement, used by marketers and consumer behaviorists for many years as a predictive measure of the qualitative relationship between an individual and a stimulus, has long been defined as having affective or cognitive roots. However, definitions that favor one or the other too heavily are less helpful because they are too…

A study was conducted to determine the extent to which familiarity with American brand names had spread beyond the tourist centers of Moscow and Leningrad, in a population group most likely to have curiosity about American products. The subjects, 82 English-speaking college students ages 18-25, were all students at Kharkov State University in the…

This policy statement on smoking and health was written by a working group of experts commissioned by the American Heart Association's Subcommittee on Smoking to study relevant issues and recommend appropriate policies for achieving a smoke-free society by the year 2000. To aid in developing and implementing public policies designed to facilitate…