Publication Date
| In 2026 | 0 |
| Since 2025 | 35 |
| Since 2022 (last 5 years) | 217 |
| Since 2017 (last 10 years) | 601 |
| Since 2007 (last 20 years) | 1234 |
Descriptor
| Advertising | 3955 |
| Higher Education | 865 |
| Marketing | 701 |
| Foreign Countries | 680 |
| Mass Media | 489 |
| Teaching Methods | 384 |
| Secondary Education | 356 |
| Media Research | 338 |
| Public Relations | 323 |
| Publicize | 300 |
| Mass Media Effects | 297 |
| More ▼ | |
Source
Author
| Molnar, Alex | 18 |
| Marra, James L. | 12 |
| Rassen, Rachel L. | 12 |
| Reid, Leonard N. | 12 |
| Shapiro, Norma | 12 |
| Kendrick, Alice | 9 |
| Moore, Roy L. | 9 |
| Rank, Hugh | 9 |
| Surlin, Stuart H. | 9 |
| Vanden Bergh, Bruce G. | 9 |
| Bowers, Thomas A. | 8 |
| More ▼ | |
Publication Type
Education Level
Audience
| Practitioners | 319 |
| Teachers | 221 |
| Administrators | 55 |
| Students | 49 |
| Policymakers | 24 |
| Researchers | 19 |
| Parents | 12 |
| Community | 11 |
| Media Staff | 9 |
| Support Staff | 2 |
| Counselors | 1 |
| More ▼ | |
Location
| Australia | 92 |
| United States | 56 |
| Canada | 53 |
| United Kingdom | 53 |
| China | 33 |
| India | 31 |
| California | 27 |
| Japan | 25 |
| South Korea | 23 |
| North Carolina | 22 |
| Germany | 21 |
| More ▼ | |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
| Does not meet standards | 1 |
McBain, Susan L. – 1981
This module on owning and operating a fertilizer and pesticide service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Rassen, Rachel L. – 1981
This module on owning and operating a specialty food store is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Rassen, Rachel L. – 1981
This module on owning and operating a business and personal service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Wolman, Jean – 1981
This module on owning and operating a wheelchair transportation service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Wolman, Jean – 1981
This module on owning and operating a health spa is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Shapiro, Norma – 1981
This module on owning and operating an answering service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Shapiro, Norma – 1981
This module on owning and operating a word processing service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
McFarlane, Carolyn – 1981
This is the twenty-fourth in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 076. Its purpose is to give students some idea of what it is like to own and operate a housecleaning service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…
Descriptors: Administrator Role, Advertising, Business Administration, Business Skills
Colby, Pamela G. – 1981
This module on owning and operating a guard service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
McFarlane, Carolyn – 1981
This module on owning and operating an auto repair shop is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided…
Descriptors: Administrator Role, Advertising, Auto Mechanics, Business Administration
Alabama State Dept. of Education, Montgomery. Div. of Administration and Finance. – 1975
The purpose of this guide is to provide a framework on which elementary school teachers (K through 6) can build a nutrition program that can be implemented into the existing curriculum. Founded on the importance of early and sound education for instilling good nutrition habits, the guide is divided into three grade levels: K through 2 (Discovering…
Descriptors: Advertising, Curriculum Enrichment, Curriculum Guides, Eating Habits
Osceola County School District, Kissimmee, FL. – 1979
This consumer education learning activity package is one of a series of six Project SCAT (Skills for Consumer Applied Today) units. It teaches secondary level students about the importance of a balanced diet and what nutrients are most important to good health. The package includes instructions for the teacher, suggestions for activities, lists of…
Descriptors: Advertising, Bibliographies, Consumer Education, Foods Instruction
Florida State Dept. of Education, Tallahassee. Div. of Elementary and Secondary Education. – 1979
One in a series, this consumer education learning activity package teaches secondary students about food additives. The package includes instructions for the teacher, suggestions for activities, lists of resource materials, film guides, student activity worksheets, a student resource booklet of background readings, and answer keys. Content taught…
Descriptors: Advertising, Bibliographies, Consumer Education, Foods Instruction
Cozby, Jeanie G.; And Others – 1981
Data were collected from 176 college students in a study of the effects of corporate advocacy advertising in crisis situations. The subjects read one of two sets of oil company advertisements, one set using a low advocacy and the other set using a high advocacy approach to explain company activities in relation to current events and social issues.…
Descriptors: Advertising, Behavioral Science Research, College Students, Communication Research
Haugh, Rita E.; Oates, William R. – 1981
University freshman journalism students from two different states were surveyed to study the influence of high school publication experience on journalism career aspirations, perceptions of media credibility, and use of media. About half the students surveyed had worked on high school publications. These former staffers were compared with the…
Descriptors: Advertising, Career Choice, College Students, Credibility


