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Rassen, Rachel L. – 1981
This is the ninth in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 046. Its purpose is to give students some idea of what it is like to own and operate a travel agency. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Shapiro, Norma – 1981
This module on owning and operating a software design company is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Shapiro, Norma – 1981
This is the twenty-first in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 070. The purpose of this module is to give students some idea of what it is like to own and operate a word processing service. Following an overview are general notes on use of the module. Suggested steps for module use contain…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Kingi, Marcella – 1981
This is the twenty-second in a set of 36 teacher guides to the Entrepreneurship Training Modules and accompanies CE 031 072. The purpose of this module is to give students some idea of what it is like to own and operate a restaurant. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Kingi, Marcella – 1981
This is the twenty-third in a set of 36 teacher guides to the Entrepreneurship Training Modules and accompanies CE 031 074. Its purpose is to give students some idea of what it is like to own and operate a day care center. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…
Descriptors: Administrator Role, Advertising, Business Administration, Business Skills
Kingi, Marcella – 1981
This module on owning and operating a sewing service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Colby, Pamela G. – 1981
This module on owning and operating a pest control service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are…
Descriptors: Administrator Role, Advertising, Agricultural Chemical Occupations, Business Administration
Colby, Pamela G. – 1981
This module on owning and operating an energy specialist service is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Peterson, Polly E.; And Others – 1981
The educational effects of pronutritional programing on kindergarten children were investigated in a pretest-posttest control group design involving 56 children from four kindergarten classes. These children were exposed to a series of five 20-minute videotapes over a period of six class days. The videotapes were compiled from popular children's…
Descriptors: Advertising, Attitude Change, Behavior Patterns, Change Strategies
Lanfranco, Leonard W. – 1978
Students majoring in advertising can benefit from a study of that field in its historical context because such study helps them to understand current practices and to foresee future developments. One model of teaching advertising history within a required course about advertising and society begins with some basic definitions of the advertising…
Descriptors: Advertising, Conceptual Schemes, Course Descriptions, Course Organization
Thypin, Marilyn; Glasner, Lynne – 1980
A short fictional work for limited English speakers relates a young couple's experience in learning about buying home furnishings. The newly married couple need a comfortable place to sit in their living room but cannot afford to buy a sofa in one payment, and they do not qualify for credit cards. They consider the prices and credit arrangement at…
Descriptors: Advertising, Check Lists, Consumer Education, Consumer Protection
Vertin, Cindy – 1978
This individualized unit of study was developed by teachers to teach intermediate and junior high school students about advertising. Specific objectives are to teach students to identify the different sources and types of advertisements, to recognize the three main purposes of advertisements, and to analyze the purchasing powers behind the basic…
Descriptors: Advertising, Consumer Education, Consumer Protection, Individualized Instruction
Ranabargar, Cheryl – 1979
By completing the activities in this unit of study, third graders will learn how the packaging of materials affects purchasing decisions. The unit, which was developed by teachers, is individualized and intended for use in learning centers. Specific objectives include teaching children to recognize and evaluate the three components of packaging…
Descriptors: Advertising, Consumer Education, Consumer Protection, Elementary Education
Pittsburgh Univ., PA. Div. of Teacher Development. – 1978
To provide materials for a national exchange program and a Pennsylvania activities bank, a project was designed to produce materials for teacher-coordinators of high school distributive education. The project objectives were to (1) review and evaluate competencies necessary for advertising service careers, (2) develop activities and evaluative…
Descriptors: Advertising, Competency Based Education, Curriculum Development, Curriculum Evaluation
Robertson, Thomas S.; Rossiter, John R. – 1975
The findings of this study indicated that children's capacity to comprehend television advertising is primarily a developmental phenomenon, although social and experiential factors may have a moderate positive and a minor negative influence, respectively. Research subjects were 289 elementary school boys of first, third, and fifth grade levels,…
Descriptors: Advertising, Child Development, Cognitive Processes, Commercial Television


