High school students have been through profound changes and challenges in the last three years. The experiences of the pandemic, lockdowns, virtual classes, and economic and social disruptions have had tremendous--and possibly lasting--impacts on them. As they prepare to enroll in college, have those experiences changed how they search for…

Although it is sometimes falsely assumed that faculty remains static and unchanging in higher education, faculty plays a crucial role in advancing the positive outcomes for change within higher education (Jimenez et al, 2019). A concern which has been around for many decades is whether or not the listing of desired qualifications on faculty job…

In 2013 this journal published the paper 'Integrity in Higher Education Marketing: A typology of misleading data-based claims in the university prospectus.' It argued that UK universities were using data and statistics in a misleading way in their advertising and proposed a nine-part typology to describe such claims. The present paper describes…

Given the increasing popularity of electronic cigarettes (ECs) and a lack of regulation of EC advertising, this study aimed to analyse online videos promoting ECs to assess the main marketing messages that could influence consumers' perceptions of associated risks and benefits. A web search of EC advertising videos was performed on YouTube by…

University and college institutional advertisements, which typically are broadcast as public service announcements during the halftime of football games, were the subject of a quantitative analysis focused on commonality in messaging and employment of the semiotic theory of brand advertising. Findings indicate advertisements focus on students'…

Research has shown that visual literacy is an important element to use within a classroom (Tillmann 2012). One way to incorporate visual literacy into the science classroom is with the use of advertisements. In this article, Tiffany Pace describes how she and her students began their visual literacy quest while studying mixtures and solutions,…

Given the recent proliferation in sales programs, business colleges face a new set of challenges. Sales competencies are changing rapidly, and firms struggle with identifying and attracting sales candidates on campus. Therefore, it is important that we understand needed competencies and how the content of job advertisements may differentially…

This study sought to examine the landscape for library positions supporting health sciences research and teaching. We investigated whether emerging research practices in health-related research at college and research universities are being accompanied by job opportunities for health sciences librarians at college and university libraries…

In this article, I present my analysis of an advertisement for a local professional football team. Central premises here include the conceptualization of adult learning as occurring holistically in the course of everyday encounters, and Sara Ahmed's thoughts on the social function of affect, especially happiness or "good feeling." I…

This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children's aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the…

The aim of this study is to build a measurement tool to survey the aesthetical development of the social network "Instagram" on women and to define its psychometrical qualities. The research is a descriptive and quantitative study designed with a screening model. This Aesthetic Perception Scale is based on a proper literature survey and…

The study of Russian children's illustrated magazines at the various stages of their formation and development remains a relevant topic due to the evolution of their printed forms in the context of the transformation of the media environment. The first Russian children's magazine was "Children's Reading for the Heart and Mind"…

The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.

Student-run communications agencies on university campuses provide the opportunity for communications students to apply classroom learning to real client projects with actual budgets. Students have direct contact with marketing and communication professionals who hold the students accountable for their work and results. This research looks at the…

The 2025 Graduate Student Recruitment Report is RNL's third national study of the expectations and preferences of America's graduate students. This report provides graduate program leaders and stakeholders with detailed insights into the motivations, expectations, and behaviors of prospective graduate students during the enrollment process. These…