Mathematical humor and insight are creative and pleasurable experiences. Both help students develop a positive attitude toward mathematics and facilitate higher-order thinking. The authors' classroom experience suggests that many middle school students have come to view mathematics as being a superficial and an uncreative activity where they…

In this paper we examine how the figure of the teenager is positioned within the discourses and practices of commercial online media. In particular, we explore how the popular, Australia-based web portal "ninemsn" works discursively to shape the identities of young people. Ninemsn not only constructs and circulates selected…

This essay reviews the history of school commercialization in the USA and the forms that it has taken over time, with particular attention paid to research measuring the scope and variety of commercialization trends in US public schools. The implications of commercialization activities such as those that promote the consumption of nutritionally…

The international communications section of the Proceedings contains the following 14 papers: "Spinning Stories: Latin America and the World Wide Web" (Eliza Tanner); "Private-Enterprise Broadcasting and Accelerating Dependency: Case Studies from Nigeria and Uganda" (Folu Folarin Ogundimu); "The Transitional Media System…

This paper examines gender messages within television advertisements. Society is shaped by the suggestions of television advertisers who influence consumers' beliefs on how people should look or act, and many of these advertisements perpetuate stereotypes. Any consideration of the influence of gender stereotyping within TV advertising must first…

Noting that American children consume a diet with too much fat, cholesterol, sugar, and salt, this book translates scientific knowledge about healthy eating into practical steps for parents. Chapters are: (1) "Fat and Cholesterol," examining the connection between fat intake and disease; (2) "Sugar and Salt," including the…

A study investigated the extent to which native speakers (NSs) and non-native speakers (NNSs) of Portuguese understand implicatures in Brazilian television commercials in Portuguese. Subjects were nine Brazilian graduate students and 11 American students of Portuguese at the University of Illinois at Urbana/Champaign. Correct inference of the…

The Miscellaneous section of the Proceedings contains the following 15 papers: "Computer Literacy in the Newsroom: A Model for Learning" (Bruce Garrison); "Newspaper Source Use on the Environmental Beat: A Comparative Case Study" (Stephen Lacy and David C. Coulson); "Historical Survey of Media Coverage of Biotechnology in…

Noting that the demand for day care has consistently outpaced supply, this book explains how to capitalize on the economic opportunities available and turn a child care center into an attractive and lucrative business that will at the same time benefit the community. Following an introduction, Part One covers the basics of planning a child care…

The Technology and the Media section of the proceedings contains the following 18 papers: "What's Wrong with This Picture?: Attitudes of Photographic Editors at Daily Newspapers and Their Tolerance toward Digital Manipulation" (Shiela Reaves); "Strategies for the Analysis of Large-Scale Databases in Computer-Assisted Investigative…

Everyone sees through advertisements, yet no one is immune from their appeal. In a writing class the students were able to look at ads without being injured or seduced by them, but doubted that others could do the same. It is important to encourage students to discuss what they actually think about writings rather than what they are supposed to…

Designed for the general public and possibly suitable also for high school economics students, this pamphlet discusses the provisions of the Truth in Lending Law. The act requires that creditors state credit charges in a uniform way. The pamphlet provides a brief description of finance charges and annual percentage rates. It also focuses on…

Experiential Learning Cycle has been applied to the Layout and Graphics Design in Computer Course provided by the Faculty of Communication and Media Studies to the students studying at the Public Relations and Advertising Department. It is hoped that by applying the Experiential Learning Cycle, the creativity and problem solving strategies of the…

Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…

A House of Representatives report on the practice of a profession with fradulent credentials is presented. Attention is directed to the provision of medical care by unlicensed and unqualified people posing as doctors, fraudulent credentials across a range of occupations, especially those affecting the elderly, and fraudulent credentials held by…