This publication is the Teacher's Guide for the competency based curriculum in agribusiness management for high school students in West Virginia. The purpose of the competency based education curriculum is to provide a set of West Virginia-validated agribusiness tasks, along with the steps needed to perform each task, the evaluation standards, and…

To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…

Citing examples of ideological bias and blatant advertising, the report reviews instructional materials and services provided to schools by industry, major corporations, electric utilities, and national trade associations. The document is presented in two parts. Part I, Instructional Advertising, contains a survey of promotional practices in the…

This teaching unit, Introduction to Advertising, is one in a series of curriculum guides developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking 5th and 6th grade elementary classroom experiences with the world of work. These ten lessons on…

One of thirteen individualized courses included in a marketing curriculum, this course covers the planning and writing of advertisements and organizing sales promotion and public relation activities in wholesale and retail businesses. The course is comprised of two units: (1) Advertising Fundamentals and (2) Promotion. Each unit begins with a Unit…

This unit of study provides teaching guidelines and student material for use in kindergarten and first grade language arts or consumer education programs. Time allotment is six hours of classroom time over a period of two weeks. The objective of the capsule is to help students discriminate between advertisements and pictures in a magazine and to…

The sixth grade learn-to-earn field tested unit was designed to develop career awareness and employability skills. The purpose is to help the learner understand the tasks performed in the home setting as related to the interest, aptitude, and training of the individuals performing these tasks. The lesson topics are: ways to earn money; personal…

Presents a model for a composition workshop using topics generated from the popular media. Designed to help students explore the mimetic characteristics of popular culture and to analyze the appeals, claims, and techniques used in advertising. Grouped under thematic guidelines of social roles, assignments are flexible in length but easily changed…

Describes study designed to determine whether seventh-grade students classified as field dependent or independent would respond to computer assisted instructional options in different ways. Chi-square analysis reveals both groups showed similar pattern options use except in the case of additional expository examples where field-dependent students…

This document is comprised of the two issues of the UNESCO International Clearinghouse on Children and Violence on the Screen's newsletter published in 2002, describing research findings concerning children and media violence, children's media use, and activities aimed at limiting gratuitous media violence. The first is a double issue that begins…

As funding for public education decreases, corporations are "making up" the shortfall by donating seemingly benign teaching aides to schools. While many business-school relationships are positive, many others are commercializing classrooms, aiming to make students "brand-loyal" through the guise of providing free equipment,…

The proliferation and subsequent devaluation of electronic symbols necessitate a rethinking of classroom discourse. In recent years, "visual literacy" has become an issue among those who feel that the increasingly symbolic orientation of communications compels the writing instructor to address the dynamics of both visual and written…

The Cultural and Critical Studies Division section of the proceedings contains the following 11 papers: "'Grimm' News Indeed--'Madstones,' Clever Toads, and Killer Tarantulas: Fairy-Tale Briefs in Wild West Newspapers" (Paulette Kilmer); "The First Amendment and the Doctrine of Corporate Personhood: Collapsing the Press-Corporation…

The Miscellaneous, Part II Section of the proceedings contains the following eight papers: "Academic Letters of Recommendation: Perceived Ethical Implications and Harmful Effects of Exaggeration" (David L. Martinson and Michael Ryan); "It's All about the Information Salience Effects on the Perceptions of News Exemplification"…

The writings of both teachers and students participating in the New Americans Homeowners Project, a project combining English-as-a-Second-Language (ESL) instruction and information on first-time home-buying for immigrants in language minority groups are presented. The project provided training and technical assistance to ESL teachers, and reached…