In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids' lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which…

Alcohol drinking is a global public health concern. Alcohol advertisements and promotions influence youth to initiate underage alcohol consumption. Exposure to displays of beer, wine, and liquor in various settings has been pivotal in creating favorable social and perceived norms for societies, which has tremendously influenced youth drinking…

This article describes how an international education component for an Advertising and Society course was developed and taught for undergraduate students through a virtual collaboration between American and Dutch universities. The creation and implementation of a Collaborative Online International Learning (COIL) project for a major requirement…

This study illuminated the strategy of Zenith Bank®, employing characteristics of children as fascinating instruments to persuade parents-cum-guardians to open a ZECA account for their children. Mrs. Bonke and the author randomly collected the advertisements for one year and nine months with a camera, utilizing a laptop to adjust the advertising…

Although excessive sugar-sweetened beverages (SSB) intake is linked to numerous adverse health consequences, media literacy interventions rarely address the influences of food and beverage marketing with a specific focus on adults. This randomized controlled trial study investigated (1) whether media literacy education modifies adults' perceptions…

The purpose of this article is to explain how Extension professionals, businesses, and communities can use Facebook advertisements effectively. The article is a planning tool that introduces Facebook's Advertiser Help Center, explains some applicable key concepts, and suggests best practices to apply before launching a Facebook advertising…

Via diverse content including programmes, songs and child-led social media channels, children are constantly exposed to commercially funded messages encouraging purchase behaviour. While there is no definitive agreement that advertising to children is detrimental to their wellbeing (Rowthorn, 2019), there is an enduring concern over the unintended…

As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and adapting to the world of eGames. In this report, we analyze which the most effective advertising strategies for brands in the…

This chapter reviews the various effects and consequences of the cultural politics of caring as instantiated in education advertisements as well as in the caring practices of teachers. This chapter theorises the affective economy based on the technologies of vulnerability and triumphalism as "wayang-overaction," a localised intercultural…

Purpose: The purpose of the paper is to analyse the prevalence and effectiveness of methods and strategies for job searches amongst recent graduates of Russian universities. Design/methodology/approach: The empirical analysis is carried out on data from the Russian Graduate Survey 2016, which is representative of individuals graduating during…

It's important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent…

This paper examines Australia's history of uniformed schooling as mediated by its leading mass-market magazine, the "Australian Women's Weekly." This magazine was a significant cultural agent that served as an authority on everything from fashion to schooling, capitalizing on the matter of school dress by running advertisements for…

This study investigates children's media literacy with a specific focus on socially situatedness of children's understanding of online gaming industries and related marketing. This article analyzes interviews with 8-9-year-olds and their parents in homes in the U.S.A. Rather than concentrating on developmental factors, the article uses a…

The article discusses the main results of a survey that was conducted in 2016 by specialists in the Sociological Research Department of the St. Petersburg Publicly Funded Institution "Kontakt" City Center for Social Programs and the Prevention of Juvenile Delinquency. The study surveyed teenagers and young adults who participated in the…