Cigarette smoking is a behavior with profound biomedical and psychosocial consequences across the life span. Although it is advertised in terms of youth, beauty, sexual appeal, success and independence, smoking is intimately linked with addiction, disease and death. Smoking has been shown to be a leading contributer to several kinds of cancer,…

This guide, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter outlines the main principles of social marketing and public relations. An overview of the operation of a social marketing campaign on adult literacy is provided…

A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…

A study examined the effect that the quality and clarity of the photographic image used in advertising have on the recall of photographic content. It was hypothesized that there will be no significant difference between response rates of high and low signal noise ratio (S/N) photographs, and also that there will be no significant difference…

Representing works published between 1970 and 1984, this annotated bibliography identifies a variety of readings that explore fundamental issues of ethics in interpersonal, public, and mass communication, and that examine from an ethical viewpoint how to and whether to employ particular communication tactics or techniques. The bibliography…

This teaching guide contains guidelines for conducting five secondary-level marketing cluster courses--Retailing 102, Promotions 202, Relations in Business 202, Management 302, and Marketing Practicum 302. Covered first are goals and objectives, teachers' notes and suggested activities, lists of suggested materials, and guidelines for correlating…

This module on owning and operating a farm equipment repair business is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning…

This is the fourth in a set of 36 teaching guides for the Entrepreneurship Training modules and accompanies CE 031 036. Its purpose is to give students some idea of what it is like to own and operate a garden center. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…

This is the seventh in a set of 36 teacher guides to the Entrepreneurship Training Modules and accompanies CE 031 042. Its purpose is to give students some idea of what it is like to own and operate an apparel store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…

This is the thirty-third in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 094. The purpose of the module is to give students some idea of what it is like to own and operate a construction electrician business. Following an overview are qeneral notes on use of the module. Suggested steps for module use…

A survey of the 107 California community colleges was conducted during Spring 1980 to assess the extent to which college administrators had adopted marketing techniques. The survey instrument listed 31 such techniques under six general categories: marketing surveys, direct advertising, public information, high school recruiting, community…

Though the major emphasis of this bibliography is public relations in general, reference is made to titles concerned with specific ideas for establishing a public relations program for a library. Among ideas suggested for use in establishing a library public relations program are: (1) educating the community in terms of what the library has to…

Two approaches to the problem of abusive advertising practices engaged in by some institutions of higher education are illustrated in two documents. The first involves government regulation of potential and actual abuse, the other encourages voluntary efforts through the development of models for good practice. The first document, Categories and…

This study attempted to better define the nature of critical thinking and its component skills (with a focus on the interpretation, analysis, and evaluation of data) by investigating the relationship between critical thinking competency and an activity card method of instruction, individual or small group work patterns, achievement, and sex. The…

This outline is presented as an introduction to help the student become familiar with the many facets and requirements to be adhered to in the field of Commercial and Advertising Art. The student is given an in-depth orientation to the entire course content, including rules, regulations, safety factors, and employment opportunities available in…