Several interested organizations and agencies completed an exploration of the complexities and challenges affecting the communication of health information through the mass media. The goal of this effort was to create a shared agenda for increasing cooperation between mass media and public health professionals in addressing the issues, problems,…

This paper examines the integration of Business Russian into the Russian curriculum at Michigan State University (MSU) and the creation of a capstone sequence of Business Russian courses at the advanced level. The establishment of the basic goals of the school's business language instruction and the needs of the students are discussed. The paper…

THE FOLLOWING IS THE FULL TEXT OF THIS DOCUMENT: Prior to the persuasion unit, students have spent several weeks in class utilizing library research techniques, public speaking skills, and their writing processes. The unit has been devised to give students practical experience using critical thinking and decision-making skills, persuasive…

Designed for a one-semester high school social studies elective course, this curriculum guide uses a multidisciplinary approach to teach consumer education. Eight units of study cover the marketplace, consumer protection, decision making, money management, credit and taxes, basic necessities, housing, and future security. Within each unit, an…

The miscellaneous studies section of the proceedings includes the following 14 papers: "The News Shapers" (Lawrence C. Soley); "Journalism and Mass Communication Journal Reviewers: Their Standards and Perceived Roles in the Research Process" (Stanley T. Wearden and Fred F. Endres); "Celebrity Advertising: Perception,…

This bibliography contains annotations of 95 items of educational and business software with applications in seven marketing and business functions. The annotations, which appear in alphabetical order by title, provide this information: category (related application), title, date, source and price, equipment, supplementary materials, description…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 36 titles deal with a variety of topics, including the following: (1) content diversity in local television news; (2) advertising influences on consumers' use of evidence; (3) organized labor and the mass media; (4) feminist film…

These instructional materials are designed for students with some French reading skills and vocabulary in late beginning or early intermediate senior high school French. The objectives are to introduce students to a French newspaper, "Le Figaro," and develop reading skills for skimming, gathering specific information, and relying on cognates. The…

This is the fifth in a set of 36 teacher guides for the Entrepreneurship Training modules and accompanies CE 031 038. Its purpose is to give students some idea of what it is like to own and operate a fertilizer and pesticide service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…

This is the twentieth in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 068. The purpose of this module is to give students some idea of what it is like to own and operate a software design company. Following an overview are general notes on use of the module. Suggested steps for module use contain…

This module is the twenty-fifth in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 078. The purpose of the module is to give students some idea of what it is like to own and operate a sewing service. Following an overview are general notes on use of the module. Suggested steps for module use contain…

This is the twenty-seventh in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 082 (Guard Service). Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the module, a brief discussion of the nine units, responses to learning…

This is the twenty-ninth in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 086. The purpose of the module is to give students some idea of what it is to like to own and operate an energy specialist service. Following an overview are general notes on use of the module. Suggested steps for module use…

This research report contains previews of research projects on four unrelated social science topics. The first research project, Personality Traits of Nixon and Ford as Seen by Political Science Students, sampled students at North Carolina University. The results indicated that Nixon was viewed as a rather negative person who is at odds with…

This course offers a comprehensive study of the psychological and visual stimuli necessary for successful poster design. Prior to entry into the course, the vocational student must display mastery of the skills in speedball pen lettering, color, and brush lettering. The student receives a thorough exposure to the processes involved in poster…