This course is designed to acquaint the student with the functions, criticisms, costs, and consumer analysis of advertising; Federal and State regulations of industry operation and advertising; Federal, State, and city agencies for consumer protection; private and business-sponsored organizations for consumer protection; and rights and…

The fast-growing practice of buying paid "editorial advertisements" in the mass media by individuals and citizens groups wishing to express opinions oncontroversial issues, and the media by individuals and citizens groups wishing to express opinions on controversial issues, and the reluctance and refusal of some licensees and publishers…

This revised manual for individualized instruction of distributive education trainees at the high school or junior college level in basic advertising and sales promotion activities includes 15 self-study assignments, teaching suggestions, and a bibliography. Together with a separate answer key, each assignment provides student questions and…

This report presents a summary of the Fiscal Year 2007 Budget for the National Drug Control Strategy within the three key priority areas; education and community action, treatment and intervention, and disruption in the illegal drug market. The first chapter, "Stopping Drug Use Before It Starts," outlines the Administration's work to prevent the…

Many believe that America's children are exposed to negative messages by the media--violence, irresponsible sex, and materialism--making it difficult for parents to teach traditional values. Noting that what motivates parents is the desire to teach their children right from wrong while what motivates society is financial profit, this book explores…

The Mass Communication and Society Division of the proceedings contains the following 12 papers: "Free Congress Research and Education Foundation: An Extremist Organization in Think Tank Clothing?" (Sharron M. Hope); "Presence in Informative Virtual Environments: The Effects of Self-Efficacy, Spatial Ability and Mood" (Lynette…

The 1997 issues of "JALT Journal" include the following articles: "Influence of Learning Context on Learners' Use of Communication Strategies"; "The Eiken Test: An Investigation"; "Assessing EFL Student Progress in Critical Thinking with the Ennis-Weir Critical Thinking Essay Test"; "Contrastive…

Universities and educationally-oriented researchers have turned to survey research, advisory boards, and content analyzing newspaper want ads to provide guidance in keeping their curricula and IS/IT (Information Systems/Information Technology) course contents up-to-date. While such approaches can provide insight into the range of skills that…

Outlines several approaches and strategies for using political buttons to enliven classroom study of political campaigns and issues. Notes that reproductions of historical buttons are inexpensive and accessible. Includes classroom activities and discussion questions related to various buttons. Lists several reference works and related…

Provides a model reflective inquiry strategy to educate students about the controversy surrounding the proposed ban on tobacco advertising. Presents a 15-day lesson sequence which explores implications for clashes between individual rights and state power, and includes a list of resources for classroom use. (LS)

Describes Child Care Aware, a new community service campaign sponsored by some of the nation's largest retail and philanthropic organizations and national child care organizations. The campaign is designed to help parents understand and select child care. (BB)

Objective: The research objective was to identify how healthy eating was understood in a disadvantaged community and how barriers to healthy eating might be overcome. Design: Participatory action research. Setting: Communities in Gurnos, Merthyr Tydfil, one of the most deprived areas in the UK. Method: Trainees on a participative methods course…

This article focuses on psychosocial barriers to sexual health and their implications on the design and delivery of mass media-based public health campaigns. A family planning campaign that attempted to address barriers to seeking sexual health information and services by promoting positive attitudes toward couple's communication about sexual…

This paper describes a health education program entitled "Young Consumer" project, financed by the European Union and implemented by the Cyprus Consumer Association between March and June 2004. The aim of the project was to promote a healthy lifestyle among a group of Cypriot primary school pupils (11-12 years old). Participants were…

This article addresses several key ongoing issues in a large urban school district. Literature focuses on what make a large urban school district effective in Human Resource Management. The effectiveness is addressed through recruitment and retention practices. A comparison of the school district with current research is the main approach to the…