Provides two lesson plans for classroom use. Focuses on media influence on the use of alcohol and tobacco and on regulatory laws and their effect on drug use. Identifies connections that can be made to textbooks and magazine articles, as well as suggestions for opening, developing, and concluding each lesson. (DK)

Discusses projects used by some teachers, texts, and other instructional materials for teaching the responsibility and participatory aspects of citizenship. Suggests that texts currently in use neglect teaching the protection of rights. Argues that corporations do more educating than schools through their commercials. Questions how some teachers…

Research involving junior high school students in a white upper-middle class suburban community in western Canada examined how television and magazines influenced teenagers' gender identity, how girls and boys dealt with these influences, and how advertising reinforced patriarchal structures presented by media. Single-sex classes may provide a…

Argues that creation of a World Wide Web site that makes good use of the available digital audio and visual technologies can be useful in campus activities planning and advertising. The design of a good Web site and the potential uses of digital video and compact discs are discussed. Costs of these technologies are also outlined. (MSE)

Educating students to understand overt, subtle, and erroneous claims made by partisan advertisers is no small feat. Often students are passive consumers who need to learn how to become critical listeners, viewers, readers, and producers of all types of media. Because of this, media literacy--the ability to access, analyze, evaluate, and produce…

Even the youngest readers and writers in today's classrooms can benefit enormously from engagement with a wide range of traditional and nontraditional texts. This teacher-friendly handbook is packed with creative strategies for introducing K-3 students to fiction, poetry, and plays; informational texts; graphic novels; digital storytelling;…

The Canadian Bureau for International Education (CBIE) regularly evaluates the experience of international students in Canada through a benchmarking survey. Canada First 2009 represents the fourth time CBIE has conducted this research. Previous editions appeared in 1988, 1999 and 2004. This year's survey used a revised questionnaire similar to…

The Status of Women and Minorities and Communication section of the proceedings contains the following 14 papers: "Who Harasses Women Journalists? A Qualitative Look at Sexual Harassment among U.S. Newswomen" (Kim Walsh-Childers and others); "Not There Yet--Coverage of Women in Foreign News: A 1995 Multi-National Study" (Anat…

This paper draws on recent research in English classrooms on media education, offers new evidence on the forms of media education currently taught by English teachers, and attempts to connect the current English-language curriculum debate with more general concerns about values and religion in the curriculum. The project involved 11 secondary…

The graphic design field is diverse and includes many areas of specialization. This guide introduces students to career opportunities in graphic design. The guide is organized in four parts. "Part One: Careers in Graphic Design" identifies and discusses the various segments of the graphic design industry, including: Advertising, Audio-Visual, Book…

This Oklahoma curriculum guide contains 12 units. Each instructional unit includes some or all of these components: performance objectives, suggested activities, basic academic skills taxonomy, handouts, information sheets, supplements, transparency masters, activity sheets, assignment sheets, assignment sheet answers, job sheets, practical tests,…

Few studies have addressed the issue of cultural penetration of Latin American countries by multinational corporations (MNCs) and multinational advertising agencies (MAAs). Whether they are considered multinational or transnational, MAAs have expanded as a form of international communication in the global market, forming the backbone of MNCs.…

This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…

This document contains the occupational duty/task lists for eight occupations in the marketing education/business management and ownership series. Each occupation is divided into 4 to 12 duties. A separate page for each duty in the occupation lists the tasks in that duty along with its code number and columns to indicate whether that particular…

Two sequential courses in scientific and technical French developed as a supplement to third- and fourth-year college French, in response to expressed student and industry demand, had as their objectives to develop a general familiarity with products of the large French industrial companies and their United States affiliates and to develop means…