Designed to reflect the diversity of approaches to persuasion, this annotated bibliography cites materials selected for their contribution to that diversity as well as for being relatively current and/or especially significant representatives of particular approaches. The bibliography starts with a list of 17 general textbooks on approaches to…

These proceedings contain presentations, discussants' remarks, roundtable discussions, and papers from poster sessions and panels. Selected titles of particular relevance to the field of education are: "Factors Affecting the Probability of Accepting a Retirement Incentive: Evidence to Support Retirement Planning Education" (Hogarth);…

This is the twenty-eighth in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 084. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the module, a brief discussion of the nine units, responses to learning activities, suggestions…

A study was conducted to compare the relative importance of several different variables from different theoretical perspectives in explaining how children understood the advertising on commercial television. Sixty-seven first and third grade students were interviewed individually to assess their current stage of logical operations and role taking,…

In an appeal before the Federal Trade Commission (FTC), the author pleaded for governmental action to restrain national advertisers from "unscrupulous and erroneous advertising pitches aimed at children." Citing the principal media for child-targeted advertising, (comic books, youth magazines, school displays and radio and television), the speaker…

Selected eight to ten year old Maryland children were used in this study measuring the effect of lessons in becoming aware of propaganda employed by commercial advertisers in television programs. Sixteen 45-minute lessons directed to the propaganda techniques of Band Wagon, Card Stacking, Glittering Generalities, Name Calling, Plain Folks,…

The goal of this mini-unit is to teach elementary students economic concepts related to consumerism and to develop problem-solving skills. Students test a product such as sugarless bubble gum and study how it is advertised. The students then make their own advertisement for the product. (RM)

Data resulting from a survey of institutional policies and practices for employee recruiting and interviewing and for job advertising are reported for public and private institutions with centralized and decentralized employment services. (MSE)

As funding for public education decreases, corporations are "making up" the shortfall by donating seemingly benign teaching aides to schools. While many business-school relationships are positive, many others are commercializing classrooms, aiming to make students "brand-loyal" in the guise of providing free equipment, more…

The Advertising, Part 1 section of the Proceedings contains the following 12 papers: "Incorporating a Promotional Products Teaching Component into the Advertising Campaigns Course: A Partnership Pilot Program" (Denise E. DeLorme); "Information Cues in Renmin Ribao Advertisements (1979-1998)" (Susanna W. Y. Kwok); "Impact…

Presents gender issues in the context of a broad definition of art education. Reports on a study of the ability of 115 eighth- and 11th-grade students to assess critically gender stereotypes. Provides five recommendations for dealing with gender issues in the art education curriculum. (CFR)

Young adults are at risk for Hepatitis B infection. Little is known about their attitudes and beliefs concerning Hepatitis B, which are determinants of getting immunized. This investigation examined risk perceptions and behavioral intentions concerning Hepatitis B among a convenience sample of 1070 young adults, 18-24 years old who participated in…

The Miscellaneous section of the proceedings contains the following 15 papers: "Selling to the Sellers: An Analysis of Advertising in 'Campaigns & Elections,' 1980-1994" (Michael S. Sweeney); "From 'Seventeen' to 'Sassy': Teen Magazines and the Construction of the 'Model' Girl" (Lisa Duke); "Survey Data Indicate Some…

This reader contains a selection of short texts and is intended for intermediate- to advanced-level students of Ukrainian. The reader is one of four in the Ukrainian Language Development series; the other three are "Conflict,""Deeds and Doers," and "Decisions." The book includes a variety of poems by Ukrainian…

This document contains vocational education program courses standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs in marketing education offered at the secondary or postsecondary level as a part of Florida's comprehensive vocational education program.…