The document examines the influence of political television commercials on voting behavior. In addition, the paper reports new data concerning the role of voter-oriented ads in socializing children to the political environment. Part I characterizes political ads and presents findings and conclusions of three voter surveys recently published in…

This document contains three papers from a symposium on recruitment and training. "College Choice: The State of Marketing and Effective Student Recruitment Strategies" (Fredrick Muyia Nafukho, Michael F. Burnett) reports on a study of the recruitment strategies used by Louisiana State University's admissions office and College of…

Changing economic realities, coupled with children's access to information about the adult world, have drastically changed the social construction of childhood. Noting that education takes place in a variety of social sites including but not limited to school, this book examines the influence of commercial concerns on this cultural pedagogy and…

The Advertising Division section of the proceedings contains the following 14 papers: "The Effectiveness of Banner Advertisements: Involvement and Click-Through" (Chang-Hoan Cho and John D. Leckenby); "Messages of Hope: Developing Health Campaigns that Address Misperceptions of Breast Cancer Held by Women of Color" (Cynthia M.…

The Communication Theory and Method Division section of the proceedings contains the following 16 papers: "Profiling TV Ratings Users: Content-Based Advisories and Their Adoption" (Robert Abelman and David Atkin); "It's All About the Information: Salience Effects on the Perceptions of News Exemplification" (Francesca R. Dillman…

The Fall 2000 and Spring 2001 issues provide ideas for teaching based on Arts and Entertainment and History Channel programming. The Fall issue contains study guides such as: "Inside Story: Street Racing: The Need for Speed" (analyzes the legal and moral implications of street racing); "Longitude" (examines the difficulties of…

For many years, colleges, universities, and State departments of education have become more and more conscious of the importance of extension education, and of the obligation resting upon them to promote it in every way practicable. This is especially true of the State university, which, in many States, is now making an honest effort to extend the…

These proceedings contain the following 14 papers: "Relationship between the Training Needs of Sales/Marketing Trainers and Their Career Stages" (Isaac B. Owolabi); "A Report of a Marketing Education Professional Development Activity to Provide Training for Teachers in the Use of the Nominal Group Technique" (Stephen R. Lucas, Benton E. Miles);…

English for Mass Communication is a course offered by the Faculty of Communication and Media Studies to the students studying at the Departments of Journalism, Radio, Television and Film, and Public Relations and Advertising in their sophomore year. Students taking this course are required to make a presentation at the end of the semester. In…

This curriculum guide is intended to assist persons teaching a course in employment in agribusiness. Addressed in the individual units of instruction are the following topics: employment information (training plans/agreements and wages, taxes, and fringe benefits); human relations (employer/employee/customer relations and communication skills);…

The proceedings contain 36 research papers and summaries/recommendations of 12 panels participating in the 1981 symposium, providing varied and extensive discussions about Hispanics in business, as consumers, and as managers. The materials are divided into five sections, each prefaced by a 1-4 page discussion highlighting the relevance of the…

This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…

The issue of providing access to alternative college programs for adult students through evaluation of institutional accessibility and development of appropriate responses is addressed in six articles. Barriers that adults experience in the admissions process and in completing college programs are identified by Thomas Taafee and Thomas M. Rocco in…

A research project was conducted based on the hypothesis that metropolitan school desegregation, by removing white enclaves in the schools, has an effect on the way housing choices are made and results in lower levels of housing segregation. By comparing seven pairs of cities that are otherwise similar (in terms of size, region, minority…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 29 titles deal with a variety of topics, including the following: the mythology underlying television advertising; the ethnicity of television commercials; the impact of television food commercials on young children; comparative…