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2003
The Miscellaneous Divisions of the proceedings contains the following 17 papers: "Analyzing Sequential Art: Visual Narrative Techniques in 'Calvin and Hobbes'" (Sharron M. Hope); "A Critical Vision of Gender in 2002 Campaign Ads" (Janis Teruggi Page); "Personal Impact Assessment of Advertising Culture of 'Whiteness':…
Descriptors: Advertising, Broadcast Television, Ethics, Foreign Countries
OCLC Online Computer Library Center, Inc., 2005
"Perceptions of Libraries and Information Resources" (2005) summarizes findings of an international study on information-seeking habits and preferences. With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative…
Descriptors: Search Engines, Marketing, Libraries, Foreign Countries
Peer reviewed Peer reviewed
Hengst, Heinz – Childhood: A Global Journal of Child Research, 1997
Children's publicness is undergoing a substantial change. "Scripts" created by the media and involving intensive consumption influence when, where, and how children's publicness occurs. Particularly important are attempts to develop new ways of integrating medial, sensual-active, body-, space- and group-related actions. This article…
Descriptors: Advertising, Audience Response, Children, Cultural Influences
Barnes, Mary Ellen; And Others – 1992
This kit consists of: (1) a leader's guide; (2) an 18-minute videotape containing three 6-minute discussion starter segments analyzing typical commercials and advertising techniques; (3) a special issue of "Media Values" magazine on the theme "Fatal Attraction: The Selling of Addiction"; (4) an 8-page booklet "Awareness to Action: Media Literacy…
Descriptors: Advertising, Alcohol Education, Alcoholism, Content Analysis
Silver, Rosalind, Ed.; Thoman, Elizabeth, Ed. – Media & Values, 1991
This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of the media in society and the growing incidence of addiction. Articles in this issue include: (1) "Culture of Addiction" (Rosalind Silver); (2) "Crack and the Box" (Pete Hamill); (3) "When It Comes to Drugs, Beware the Censor's Fix" (David Musto); (4)…
Descriptors: Advertising, Alcohol Education, Antisocial Behavior, Critical Viewing
EASTCONN Regional Educational Services Center, North Windham, CT. – 1990
These materials in agribusiness management for the Connecticut Vocational Agriculture Curriculum were designed for use in the following areas: Animal Science; Plant Science; Agricultural Mechanics; and Natural Resources and Aquaculture. Each unit of this competency-based guide contains title of unit, unit length, grade level, objectives, teacher…
Descriptors: Advertising, Agribusiness, Agricultural Education, Agricultural Engineering
Wheelock, Warren H., Ed. – 1983
The two major parts of a publication resulting from the 14th annual Arizona Migrant Child Teacher and Aide Institute discuss learning centers and resource units and provide four K-3 resource units, and three resource units for grades 4-8. Institute participants from 1983 and earlier years are listed. The discussion of learning centers as…
Descriptors: Advertising, Behavioral Objectives, Career Awareness, Educational Games
Gunn, Angus M. – 1982
Student materials, teaching suggestions, and resource lists for using newspapers in various content areas in elementary and junior high schools are presented. The first section provides an overview of a newspaper by having students identify items on the first page, reply to a "Dear Abby" letter, analyze a photograph, examine a ski…
Descriptors: Advertising, Art Education, Class Activities, Comparative Education
Wallace-Whitaker, Virginia – 1984
Practical, detailed steps for producing a slide/tape show are presented in this paper directed to rural social agencies wishing to communicate more effectively with the communities they serve. The paper begins with background information about advertising in relation to the needs and characteristics of rural social agencies and concludes that a…
Descriptors: Advertising, Audiotape Recordings, Audiovisual Communications, Check Lists
Madeira, Eugene L. – 1980
Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one…
Descriptors: Adult Basic Education, Adult Counseling, Adult Students, Advertising
Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies. – 1982
This curriculum guide provides curriculum coordinators with a basis for planning a comprehensive program in the career field of marketing agricultural services and allows marketing and distributive education teachers maximum flexibility. Introductory materials include information on use of the guide, information on careers in agricultural…
Descriptors: Advertising, Agribusiness, Agricultural Supplies, Agricultural Supply Occupations
Agro, Sally – 1976
This Unified Sciences and Mathematics for Elementary Schools (USMES) unit challenges students to find the best way to advertise a product or idea they want to promote. The challenge is general enough to apply to many problem-solving situations in mathematics, science, social science, and language arts at any elementary school level (grades 1-8).…
Descriptors: Advertising, Elementary Education, Elementary School Mathematics, Elementary School Science
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1981
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 47 titles deal with a variety of topics, including the following: (1) the effect of source variation upon children's reactions to television commercials; (2) covert observation as a means of measuring the affective states of…
Descriptors: Adolescents, Advertising, Annotated Bibliographies, Broadcast Industry
Nakamaejo, David T. – 1979
To develop a competency-based curriculum guide for merchandising/marketing for the University of Hawaii Community College System, a project (1) reviewed and developed a list of all occupations in the general merchandising/marketing program area, (2) developed task inventories for selected occupations, (3) drew a worker mobility chart to show the…
Descriptors: Advertising, Associate Degrees, Background, Business Administration
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1980
This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups or vocational teacher education. The emphasis of the eight instructional units in Part III is operating a business. Unit D focuses on market management. It…
Descriptors: Adult Education, Advertising, Behavioral Objectives, Business Administration
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