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Gottesman, Leslie David – Social Studies Review, 1990
Presents several lesson plans using newspapers to develop critical thinking skills that the author has used in critical thinking, English-as-a-Second-Language (ESL), and English composition classes. Examines news writing, the inverted pyramid, organization and language usage, letters to the editor, and how to critically analyze survey results. (CH)
Descriptors: Advertising, College English, College Second Language Programs, Content Analysis
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Kelly, Kathleen J.; Comello, Maria Leonora G.; Edwards, Ruth W. – Rural Educator, 2004
Since 1996, our research team has conducted 15 focus groups with 169 middle-school youth in small communities as formative research for campaigns against alcohol, tobacco, drugs, and violence. Some key findings of a synthesis of focus-group results are that girls and boys perceive different risks to alcohol and tobacco use; peer relationships are…
Descriptors: Role Models, Smoking, Narcotics, Focus Groups
Smith, Rachel S., Ed. – New Media Consortium, 2007
The conference proceedings include the following papers: (1) The Arts Metaverse in Open Croquet: Exploring an Open Source 3-D Online Digital World (Ulrich Rauch and Tim Wang); (2) Beyond World of Warcraft: the Universe of MMOGs (Ruben R. Puentedura); (3) ClevelandPlus in Second Life (Wendy Shapiro, Lev Gonick, and Sue Shick); (4) Folksemantic:…
Descriptors: Conferences (Gatherings), Medical Education, Teaching Methods, Art
Mississippi Research and Curriculum Unit for Vocational and Technical Education, State College. – 1996
This document, which is intended for use by community and junior colleges throughout Mississippi, contains curriculum frameworks for the course sequences in the state's marketing management technology program. Presented in the introduction are a program description and suggested course sequence. Section I lists baseline competencies for the…
Descriptors: Academic Education, Advertising, Behavioral Objectives, Business Education
Foster, Ralph S., Jr., Ed.; And Others – 1994
A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…
Descriptors: Advertising, College Administration, Costs, Delivery Systems
Smigielski, Alan – Art to Zoo, Teaching with the Power of Objects, 1995
Each of the four annual issues of this publication explores a single topic through an interdisciplinary, multicultural approach. Science-based technologies and their impact on the lives of everyday citizens are the focus of this issue. Activities encourage students to think about the profound influence science-based technologies had on U.S.…
Descriptors: Advertising, Art, Art Education, Curriculum Enrichment
Consumers Union of the United States, Yonkers, NY. Education Services. – 1995
This report identifies some of the different forms that in-school commercialism takes, from outright advertising in school hallways to sponsored educational materials that often contain brand-name plugs and biased messages. It examines the reasons why corporations and other commercial organizations are interested in marketing to kids in the…
Descriptors: Advertising, Business, Business Responsibility, Class Activities
Bailey, Suzanne Powers; Jeffers, Marcia – 1983
Eighteen interrelated, sequential lesson plans and supporting materials for teaching computer literacy at the elementary and secondary levels are presented. The activities, intended to be infused into the regular curriculum, do not require the use of a computer. The introduction presents background information on computer literacy, suggests a…
Descriptors: Activity Units, Advertising, Annotated Bibliographies, Art Education
Eveslage, Thomas – 1985
This curriculum guide is intended to encourage students to learn how everyone benefits when young people, other citizens, and the media exercise the constitutional rights of free speech and free press. Background information on free speech issues is provided, along with classroom activities, discussion questions, and student worksheets. There are…
Descriptors: Advertising, Broadcast Television, Censorship, Civil Rights
Maynes, E. Scott, Ed.; And Others – 1988
The following papers are included: "JFK's Four Consumer Rights" (Lampman); "Product Safety" (Gerner); "Use of Cost-Benefit Analysis in Product Safety Regulation" (Crandall); "CPCS's Voluntary Standards" (Ault); "Consumer Safety and Issue Emergence Process" (Mayer); "Reflections on Research in…
Descriptors: Adult Education, Advertising, Comparative Analysis, Consumer Economics
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1983
This module, one in a series of competency-based administrator education learning packages, focuses on specific professional competencies needed by vocational education administrators. The competencies upon which these modules are based were identified and verified through research as being important to the success of local administrators of…
Descriptors: Administrator Education, Administrator Responsibility, Administrator Role, Advertising
Cluck, Janice Bona; Melliges, Pam – 1981
This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of real estate marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified…
Descriptors: Administration, Adult Education, Advertising, Behavioral Objectives
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1980
This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups of vocational teacher education. The emphasis of the eight instructional units in Part III is operating a business. Unit G focuses on community relations. It…
Descriptors: Administrator Role, Adult Education, Advertising, Behavioral Objectives
Bureau of Labor Statistics (DOL), Washington, DC. – 1978
Focusing on communications-related occupations, this document is one in a series of forty-one reprints from the Occupational Outlook Handbook providing current information and employment projections for individual occupations and industries through 1985. The specific occupations covered in this document include advertising workers, interpreters,…
Descriptors: Advertising, Broadcast Industry, Broadcast Television, Communications
Altschuld, James W.; And Others – 1974
The evaluation report is one of seven produced for the Occupational Exploration Program (OEP), a series of simulated occupational experiences designed for junior high school students. Describing the pilot testing of the simulation dealing with advertising, the report contains sections describing the simulation context, evaluation procedures,…
Descriptors: Advertising, Analysis of Variance, Artists, Career Choice
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