This paper focuses on teachers' and students' use of textual resources offline and online in two Grade 6 classrooms. Using analysis of video recordings, the paper presents the ways in which the textual resources are used, and what critical approaches emerge within the teachers' and students' repertoires of teaching and learning. We then…

A major focus of sociological research is on the role of the credential as a 'currency of opportunity', mediating the relationship between education and occupational destinations. However, the labour market has largely remained a 'black box' in sociological and education policy studies. This article draws on 'big data' from over 21,000,000 job…

Objective: Many school-based health education programmes adopt a one-way, top-down communication approach that students tend to consider boring and ineffective. In contrast, this study tested a pilot school-based health education programme designed to engage students through the creation and production of health-related advertising. Design:…

English is regarded as a key to globalization or internationalization and future success for Taiwan and its people. One of the most extraordinary results of English-as-the-global-language of English teaching and learning in Taiwan is private English language schools are ubiquitous. Research into how private English language schools weld together…

The research reported on here elaborated on the effects that images displayed on the walls have in schools as a variable in evaluating the educational quality. Mixed methods were used to analyse the images displayed on the walls of 27 classrooms to determine their provenance and authorship. The results show quantitative, qualitative and…

Generation-Z (Gen-Z) is entering the workforce with differing personal and professional expectations from previous generations. Further, those expectations tend to vary by gender. At the same time, workplace environments, and the social structures that underpin the workplace, are slow to change. Advertising is no exception. As educators, we are…

Objective: Colleges have implemented policies to limit tobacco use on-campus; however, the off-campus environment is often overlooked in tobacco control efforts. We assessed availability, marketing, and promotion of cigarettes, snus, and traditional smokeless tobacco (SLT) in a sample of communities surrounding 11 college campuses in North…

As universities have succumbed to market discourses, they have adopted advertising strategies. It is not uncommon to see advertisements for them displayed in such mobile spaces as railway stations and alongside highways. Whilst it is true that such environments have always sought to take advantage of populations in transit, the fact that higher…

One of the key challenges marketers face today is to build awareness against the tendency of overconfidence that can hamper gaining and leveraging customer insights. This article presents a pedagogical innovation that allows students to become more aware and reflective of themselves as consumers while exposing them to diversity of consumer…

Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…

The aim of the study is to verify employers and university students' perception of the importance of professional and soft competencies that is placed on the position of financial accountant in the Czech Republic. The study is based on the international knowledge oriented to the difference between university students and employers in perception of…

The study abroad experience is an important fixture of American higher education, with politicians, institutions, and mainstream media calling for increased participation. Participation in study abroad can potentially benefit students' personal, academic, and career development. However, historical educational data have shown that some groups,…

Social reality is refined and redefined through media. This article explores the representation of discourse of multilingualism in a series of Hong Kong government public service advertisements called "Faces of Hong Kong." Given the role of advertisements in social reproduction and the construction of identities and subjectivities, there…

This article extends the literature on 21st-century learning skills needed for workplace success by providing an empirical examination of employers' direct communication to potential employees via job advertisements. Our descriptive analysis of 142,000 job advertisements provides two contributions. First, this is one of the first studies to…

The neoliberal era is often surmised as the extension of the free market, increasing privatisation, and the commodification of everything. A large body of work has shed much light on the way in which during the neoliberal period, a discursive shift has taken place whereby language is increasingly seen in instrumental terms of "profit"…