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Foster, Phillip R., Comp. – 1980
This resource guide for classroom teachers contains annotations of resources representing recent instructional development in competency-based education for distributive education. It is also intended to assist curriculum specialists, administrators, and supervisors in development of performance-based instructional programs. The guide is divided…
Descriptors: Abstracts, Advertising, Annotated Bibliographies, Audiovisual Aids
Syhlman, William D.
These distributive education training and development plans for secondary-level programs provide lists of competencies a student needs to hold a job in sales and marketing occupational areas. The design of the training plans is based on a "pyramid" which incorporates the following five sections or levels of competencies (from general to…
Descriptors: Advertising, Agricultural Supplies, Business, Check Lists
Hamill, Patricia Beal – Office of Education, US Department of Health, Education, and Welfare, 1960
A growing awareness of the potential importance to education of media such as radio, television, and motion pictures, is reflected in the notable increase in published literature on the subject.. This first revision in 4 years of the Office of Education's "Radio and Television Bibliography" contains significant additions in virtually every aspect…
Descriptors: Foreign Countries, Educational History, Annotated Bibliographies, Educational Radio
Dollerup, Cay, Ed.; Lindegaard, Annette, Ed. – 1994
This selection of papers starts with insights into multi- and plurilingual settings, then proceeds to discussions of aims for practical work with students, and ends with visions of future developments within translation for the mass media and the impact of machine translation. Papers are: "Interpreting at the European Commission";…
Descriptors: Advertising, Classroom Techniques, Cognitive Style, Cross Cultural Training
Crummett, Dan M.; Newport, Alan K. – 1992
This curriculum guide is designed to help teachers prepare students with the variety of skills that will help them obtain jobs that can turn into rewarding careers in agribusiness. The guide also serves as a resource for students participating in agricultural sales and service competitions sponsored by student organizations such as Future Farmers…
Descriptors: Advertising, Agribusiness, Agricultural Education, Agricultural Occupations
Garrahy, Dennis J. – 1982
One of a series of social studies units designed to develop the reading and writing skills of low achievers, this student activity book focuses on the theme of consumerism. The unit can be used for high school classes, individual study in alternative and continuing high schools, and adult education classes. Following an introduction, five sections…
Descriptors: Adult Education, Advertising, Anthologies, Budgeting
Utah State Office of Education, Salt Lake City. – 1980
This handbook contains teacher developed lessons to help Utah educators integrate legal education and values education into the overall secondary curriculum. The lessons can also be used by educators in other states. The handbook begins with a discussion of the various teaching methods utilized in the lessons: brainstorming, case studies,…
Descriptors: Advertising, Business Education, Civics, Compulsory Education
HR & H Marketing Research International, Ltd., London (England). – 1985
A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…
Descriptors: Adult Education, Advertising, Advisory Committees, Change Strategies
Reynolds, Rodney, Ed.; Woods, Robert, Ed.; Baker, Jason, Ed. – Idea Group Publishing, 2007
The "Handbook of Research on Electronic Surveys and Measurements" is the comprehensive reference source for innovative knowledge on electronic surveys. This commanding handbook of research provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct…
Descriptors: Surveys, Evaluation Research, Computer Assisted Testing, Measurement Techniques
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics
Griffin, Robert E., Ed.; And Others – 1997
This document contains 59 selected papers from the 1996 International Visual Literacy Association (IVLA) conference. Topics include: learning to think visually; information design via the Internet; a program for inner-city at-risk children; dubbing versus subtitling television programs; connecting advertisements and classroom reading through…
Descriptors: Advertising, Computer Graphics, Computer Simulation, Computer Software Development
Riggins, Stephen Harold, Ed. – 1997
A collection of essays on "the other" in discourse includes: "The Rhetoric of Othering" (Stephen Harold Riggins); "Political Discourse and Racism: Describing Others in Western Parliaments" (Teun A. van Dijk); "'Das Ausland' and Anti-Semitic Discourse: The Discursive Construction of the Other" (Ruth Wodak);…
Descriptors: Administrative Policy, Advertising, Afrocentrism, Anti Semitism
Coreil, Clyde, Ed.; Napoliello, Mihri, Ed. – Journal of the Imagination in Language Learning, 1997
Articles on second language teaching and learning include: "Creativity with a Small 'c'" (Alan Maley); "National Standards & the Role of the Imagination in Foreign Language Learning" (Rebecca M. Valette); "Who Am I in English? Developing a Language Ego" (Jean Zukowski/Faust); "Steps to Dance in the Adult EFL…
Descriptors: Academic Standards, Adult Education, Advertising, Childrens Literature
Stewart, Bob R.; And Others – 1984
This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship,…
Descriptors: Advertising, Agribusiness, Agricultural Education, Business Administration
Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education. – 2001
This document presents the Ohio Integrated Technical and Academic Competency profile for marketing technology. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 580 specialty and foundation key indicators for evaluating mastery of…
Descriptors: Academic Standards, Adult Education, Advertising, Business Administration

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