Background: Peer crowds are macro-level, reputation-based subcultures with shared preferences, values, and behavior. The Country peer crowd has been the focus of tobacco industry research and marketing but has yet to be the primary focus of public health research. The current study explores the utility of "Down and Dirty," a "Social…

Background: This study examined how risk perceptions and social norms around e-cigarettes are associated with susceptibility (i.e., openness to using the product in the next 12 months) of e-cigarettes and smoking among adolescents. Methods: We analyzed data from a 2016 representative survey of 8,718 middle school students in Mexico. The study…

This research aims to portray the way young adult people interact with news and how their consumption is affected by advertising and personal data sharing. "Digital News Report Spain 2018", a questionnaire on the consumption of digital media undertaken by a national panel of 2,023 Internet users, is used as a main source. Among the users…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

Two studies are conducted to test how consumers respond differently in feeling nostalgic depending on age and gender. Study 1 uses narrative writing tasks to empirically test the effect of nostalgic versus nonnostalgic feelings on youthfulness by age and gender. To increase the external validity of our findings in Study 1, Study 2 replicates it…

With the commodification of English education in East Asian societies, a robust advertising industry has arisen to attract consumers. In the project described here, I engaged in a critical content analysis of over 1000 advertisements for English educational products and services collected in Japan and Taiwan. My focus was on how social groups are…

This study examines the employability skills of accountants cited in job advertisements in Australia and New Zealand, as they indicate the skills that are most valued by employers. The results indicate interpersonal and personal are the most frequently requested skills. Of the 31 identified skills, the most sought-after skills included the ability…

The paper examines the development of bilingualism in Hong Kong's linguistic landscape. Digital photo archive of the Hong Kong Year Book collection which illustrated signage was analysed to identify changes in language preferences between 1957 and 2014. The transformation in signage from monolingual Chinese to bilingual Chinese-English in Hong…

In recent years, the Minnesota Department of Human Services (DHS) has implemented policies and program initiatives to improve and expand professional development training for the state's child care and early education workforce. One aspect of this process has been implementing Develop--The Minnesota Quality Improvement and Registry Tool. Develop…

This article investigated whether a centralised PASS system, run in partnership between academic leads (ALs) and learning developers (LDs), might be supported by staff and students currently involved in PASS (N=11) within a Higher Education Institution (HEI). The study interviewed staff from the humanities, physical science, medical science, and…

One of the possible ways of assessing students' collaborative work in Virtual Exchange (VE) is by the use of Peer Assessment (PA) -- a formative assessment technique in which students review each other's work to provide descriptive feedback on the basis of a set of criteria. This article describes a VE procedure, in which students from three…

The advent of various interactive multimedia networks in the English for Specific Purposes (ESP) classroom (Grabe & Grabe, 2007) has led to the emergence of new learning methodologies (Ming-Hung et al., 2017). Accordingly, new ways of learning are present in a multimodal environment , and have caused an effect on students' degree of…

Greenwashing is defined as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (UL Environment, 2013). As "green living" has become a marketable concept, and desirable consumers seek to enact a green identity, more companies are utilizing…

Innovations in advertising, such as sponsored social media posts and advertisers' ability to track consumers' online activity, pose new ethical considerations for advertising professionals at a time when consumer trust in the industry wanes. Although ethics courses are not required in most advertising programs, ethics curricula can better prepare…

Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…