Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…

Today, people want to consult dictionaries of good quality, but they expect them to be available online for free. For this reason, publishers need advertisements to cover the costs of producing and maintaining online dictionary content. This paper aims to investigate the role of advertisements in language reception, production, and learning…

Does English always play an important role in constructing identities within the multimodal ad? This question has wide-ranging implications for the study of identity constructions in bilingual advertising in particular, and for bilingualism and multilingualism generally. This article presents a critical-cognitive approach that is an evidence-based…

As recreational marijuana expands, it is critical to develop standardized surveillance measures to study the retail environment. To this end, our research team developed and piloted a tool assessing recreational marijuana retailers in a convenience sample of 20 Denver retailers in 2016. The tool assesses: (i) compliance and security (e.g.…

Purpose: Mental illness has become an important public health issue in society, and media are the most common sources of information about mental illnesses. Thus, it is important to review research on mental illnesses and media. The purpose of this paper is to provide a narrative review of studies on mental illnesses in the media and identifies…

A special education co-teacher in an integrated elementary classroom describes key aspects of media literacy pedagogy for all students, including opportunities for critical analysis and creative media production. After elementary school students learned about author's craft, purpose, theme/message, three types of writing, and target audience, they…

Mass media's educative function has had a considerable influence in Kenya since the colonial period. The impact of mass media in shaping the contemporary worldviews--how people see and live in the world--has led to the transformation in the society. The influence of mass media especially in reinforcing commodification and economic rationalism…

While historical thinking has a rich literature, civic thinking has been an underdeveloped area of research in social studies education. I discuss in this article three activities designed to strengthen students' civic thinking skills by examining the "political death and resurrection" of Richard Nixon in the 1960s. These three…

The Digital Archival Advertisements Survey Process (DAASP) model is a collaborative active learning exercise designed to aid students in evaluating primary source documents of print-based advertisements. By deploying DAASP, the researchers were able to assess the students' ability to evaluate their biases of the advertisements in a first-year…

Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Google Ad Grants, a nonprofit edition of Google AdWords that provides up to $10,000 monthly in free advertising. A quasi-experiment revealed no differences…

Service learning (SL) presents apposite opportunities for students to share with and learn from businesses for mutually beneficial development and experience. This article focuses on a SL project conducted by undergraduate students in South Africa, to devise advertising and marketing strategies for community businesses. The reciprocity of benefits…

The current study aimed at plasticizing contemporary artworks by activating the formal and denotative significances of the logo of NEOM through the concept of abstract art. To achieve the study objectives, participants were asked to plasticize contemporary artworks using multiple-sized canvas, several coloring materials, a computer and some…

At a time when contract cheating advertisements are proliferating both online and offline, an analysis of their format, wording and approach furnishes critical information for educational providers about the attitudes of international students towards academic honesty. This analysis, in company with the available research literature, points to…

This paper provides an empirical account of commercial genetic testing in China. Commercial predictive genetic testing has emerged and is developing rapidly in China, but there is no strict and effective governance. This raises a number of serious social and ethical issues as a consequence of the enormous potential market for such tests. The paper…

Mental health (MH) stigma affects help seeking behaviors of youth, particularly youth of color. This article reports the impact of Look Around (LA), a social media campaign designed to reduce MH stigma and increase help seeking in 6th- to 12th-grade youth in one Midwestern county. The campaign utilized movie theater advertising, social media,…