This article explores how social media use in formal and informal learning spaces can support the development of digital citizenship for secondary school students. As students increasingly spend large amounts of time online (e.g., an average of six hours of screen time per day, excluding school and homework), it is critical that they are…

This research focuses on the analysis of cannabis consumption amongst young people, explaining this phenomenon by way of analysing the differences between cannabis smokers and non-smokers in order to shed light on whether cannabis is linked to specific leisure activities, and, moreover, whether it is connected to the intensity and variety of…

Purpose: The purpose of this paper is to inform the preparation of HRD professionals by providing an empirical analysis of the knowledge, skills, and responsibilities employers expect in the workplace. Design/methodology/approach: This study reports a qualitative content analysis of online HRD job postings. Findings: Results of this content…

Using infographics as educational tools has emerged as a strategy to reach consumers in today's information-saturated environment. Through the use of engaging and informative graphics, educators can deliver meaningful messages tailored to targeted audiences. Varying types of effectively designed infographics can be used to capture the attention of…

This media literacy article introduces a questioning framework for analyzing screen media with students and provides an example analysis of two contemporary commercials. Investigating screen conventions can help students understand the persuasive functions of commercials, as well as how the unique sensory experience of screen viewing affects how…

Obesity has been increasing in all age groups worldwide for the past several decades. Yet for hundreds of years before the last quarter of the 20th century, obesity was not an issue. The etiology and the cure for the obesity epidemic have been elusive. Weight reduction diets and behavior therapy have not produced the desired results. Perhaps…

Tourism has been growing fast as a global industry. Promoting national tourism is therefore an important part of a country's economic plan and can contribute to its economic success. Tourism slogans have always been part of the promotion of national tourism. Almost every country has their own catchy, pungent taglines to attract new tourists. This…

Creativity is a system of relationships between individual creators, culture and a field of gatekeepers who select and validate ideas. Within the cultural community of advertising, practitioners operate using informal and implicit rules, called creative codes, about what represents creative excellence as expressed through outputs, shared norms,…

As use of social media continues to grow, there is evidence that student skills in social media marketing are inadequate to meet the needs of potential employers and that student skills in the professional use of social media for personal branding are limited. This paper presents details for implementing a Twitter project in a digital marketing…

This essay explores the need to prepare educators to teach their students to think critically about the media and information they use and encounter daily so they can become empowered citizens with a sense of agency to use these tools to participate in shaping democracy. After reviewing the dearth of teacher training in media education, the author…

The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

The geographical proximity and socioeconomic dependence on the United States brought about a deep-rooted anglicization of the Cuban Spanish lexis and social strata, especially throughout the Neocolonial period (1902-1959). This study is based on the revision of a renowned newspaper of that time, "Diario de la Marina," and the…

There are many purposes for using language which determine how the writer or speaker chooses words, syntactic expressions and figurative language. This is as a result of the fact that language has a very powerful effect over people, their actions and thoughts. This is seen in the use of language in various discourse types which include…

A significant problem arising in discursive green marketing practices is the growth of greenwashing; companies providing irrelevant, exaggerated or false information regarding a product's sustainable qualities. This has given rise to a number of issues yet has so far fallen short of being rigorously investigated. In this study, focus group…

Creating inclusive classrooms, and especially creating inclusive and diverse working groups, can be a challenge in the advertising curriculum. The ad industry values diversity, and employers in general value students who know how to effectively work in groups. This article reports survey data of what makes students feel not included in classroom…