This paper examines several correspondence schools that developed courses in advertising for young men and women who were interested in learning about the subject but who were not necessarily interested in attending a college or university. In addition, the paper discusses the founding of the National Home Study Council, which developed standards…

This study examines how universities can increase enrollment by incorporating music into their advertisements to alleviate anxiety. Gen Z spends more time listening to music than any other demographic. Music is the conduit between universities and prospective students because music can calm an anxious mind. Graduating high schoolers are most…

What role does advertising play in product development as part of owned media? For three years, a capstone advertising campaign course collaborated with STEM courses to form interdisciplinary teams composed of advertising, engineering, and computer science. The study provides insight into how teams can be more entrepreneurial by building on the…

We use the near universe of U.S. online job ads to document four new facts about the skills employers demand from college majors. First, some skills--social and organizational--are demanded from all majors whereas others--financial and customer service--are demanded from only particular majors. Second, some majors have skill demand profiles that…

Purpose: Vocational education in Hong Kong suffers from an image problem. Stakeholders often perceive it as a second-best option for those who fail to advance in academic education. In 2016, to promote vocational education, the Hong Kong government launched a publicity campaign and rebranded vocational education and training (VET) as vocational…

Undergraduate students showed an increase in moral reasoning (DIT) after a semester-long course covering topics of advertising ethics, completing a new advertising ethics training program (CEAE), and engaging in activities that allowed for reflection. Students placed more importance on postconventional stages of moral reasoning over personal…

The scientific problem of the paper is related to the need to improve corporate marketing communication by using innovative technologies to improve consumer experience in the purchase decision process and to reduce purchase risks. The use of augmented reality is one of the innovative marketing communication technologies. So far, the impact of the…

Subvertising, traditionally linked to counterculture and anti-consumption, is utilized in education to reveal the manipulative strategies of corporate messaging to students. Classroom use of cut-and-paste methods deconstructs advertisement messages, fostering an understanding of how needs and desires are constructed through appropriation,…

This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…

Despite widespread concern about teacher shortages, there is limited evidence on when job openings are posted and the supply of individuals applying for those openings. Using detailed job posting and application data from 19 school districts and 24 charter school organizations, we examine the seasonality of job postings, variation in applicant…

Despite widespread concern about teacher shortages, there is limited evidence on when job openings are posted and the supply of individuals applying for those openings. Using detailed job posting and application data from 19 school districts and 24 charter school organizations, we examine the seasonality of job postings, variation in applicant…

World events in the last few years have made globalization and discussions of culture, race, and ethnicity top-of-mind for many people and institutions all over world, including advertising. Academic institutions, agencies, and organizations (e.g., American Academy of Advertising or AAA) are discussing "diversity, equity, and inclusion"…

Today's society, defined as the consumer society, marks an intertwining of many different cultures influencing the entire population, mostly the young. Cultural studies explore all aspects of culture, including music, and their ultimate goal is to understand the changes occurring within the framework of contemporary culture. Music has its own…

The contexts in which young people participate in sport are diverse. In Scandinavia, as in many other countries, child and youth sport is mainly organised in non-profit, membership-based and voluntary driven sports clubs. In Sweden, this model is now challenged by commercial businesses providing child and youth sport services. The overall aim of…

Purpose: Many low-income students are unable to participate in internship programs because they lack financial resources to pay for the cost of housing and relocating to the internship site. This paper examines the types of benefits or supports related to housing and relocation that employers are providing to paid interns.…