For 20 years, the Journal of Advertising Education (JAE) has "toiled in the vineyards of advertising academe" to become the primary venue for advertising education scholarship (Johnson, 1996, p. 3). The chronology of the journal has seen many changes in the way advertising professors and instructors educate their students about various…

There have been diverse arguments regarding the factors that could have an impact on individuals' attitudes toward a specific ad, brand, or product. However, there is still no overall agreement pertaining to these issues because many circumstantial factors, including personal characteristics of targeted audience members and product diversity, can…

Social media sites and other contemporary technologies open the possibility for the construction of online identities that are loosely connected to physical bodies; this construction allows individuals to edit their identities constantly, in a continuous process of self-recreation. In parallel, universities utilise printed and electronic media to…

Over the past decade, Web 2.0 has brought a wealth of opportunities for improving marketing effectiveness; social media platforms, in particular, have proven to be exceptional tools for realizing growth potential. The big question for businesses used to be how to measure and report financial return on investment (ROI) for social media ad spend to…

The purpose of this study is to understand differences in demographics, frequency of tobacco use, and tobacco-related attitudes between youth/young adults who carry tobacco products and those who do not. Carrying tobacco is hypothesized to affect individuals' smoker identity and thereby their tobacco-related attitudes. Carriers are an influential…

The main purpose of this study is to understand the factors affecting adolescents' eating out behavior, as well as to develop scientific principles for selection of factors affecting adolescents' eating out behavior. According to literature review and expert questionnaire survey, this study obtained the factors affecting adolescents' choice to eat…

This article describes an early-stage collaborative partnership between a local community foundation and a regional campus of a major university to increase dialogue on the strategic importance and practical execution of advanced social media best practices for small- to medium-sized businesses. Started through a grant won by the author, an…

An initial measure of success for any higher education enrollment or marketing effort is engagement. And, while students and parents may be engaged with several prospective schools, stronger engagement with your institution may affect their final choice. With the value of engagement in mind, the "2017 E-Expectations Trend Report"…

This article investigates the interrelationship between English used on signs and materiality in the linguistic landscape (LL) of a touristic Jordanian town, Petra. Its aim is to analyze how the materials that signs are made of reflect recurrent practices of identity formation and numerous socio-cultural norms in the Jordanian tourism context. The…

A human library is an event in which "readers" listen to "human books" tell personal stories about specific topics related to prejudice and discrimination. At the Augustana Campus of the University of Alberta, the research team designed an assignment and collected associated data on the integration of the Augustana human…

This paper challenges the reductive notion of children as "efferent" readers who learn to decode written language in order to "take away" knowledge. This anachronistic idea has become entrenched in current UK curriculum and education policy. However, it is well established that decoding letters and sounds is only one aspect of…

An examination of five leading advertising journals over seventeen years revealed that the number of graduate student "authors" increased over time. However, there was no increase in the total number of "articles" with graduate student authors. More than 70 percent of graduate students who authored or co-authored the published…

Background: Tobacco media campaigns are effective, but less is known regarding the impact on college students. Purpose: The purpose was to test the effects of an on-campus Tips television campaign on frequency and believability of ads recalled and to assess demographic and personal factors associated with believability. Methods: A…

In this article, we explore the ways in which diversity education in advertising can be transformed through a critical pedagogical approach. Critical pedagogy is a student-centered learning approach, rooted in critical self-reflexivity and an understanding of how one's social location is a source of knowledge. This article refocuses attention to…

This "2016 E-Expectations Trend Report" examines the differences in how college-bound students used the digital tools at their disposal from the spring of their junior year to the fall and spring of their senior year. This report contains results from three web surveys: (1) May 2015 survey: 1,526 class of 2016 juniors (spring juniors);…