The study of recruitment practices for teacher educators (TEs) in Aotearoa New Zealand (NZ) universities reveals the academic category of TE constituted along three related trajectories: a professional expert (not required to research), a traditional academic (not required to hold a teaching qualification or teacher's practicing certificate), and…

Working at a distance brings several benefits, often offset by several detriments. One aspect of working at a distance is the difficulty in sharing successes and promoting accolades. These successes may be personal, team, program, or institutional. But, as a distance worker it can seem daunting or even futile when attempting to "toot your own…

Capitalist expansion is predicated on consumption and growth driven by citizens following their individual preferences in the marketplace. To promote consumption and influence consumer wants and desire, propaganda is used to persuade citizens to purchase products using a wide and diverse range of techniques. In recent decades, this has involved an…

Based upon the first-known quasi-experiment of advertising ethics education, this study offers suggestive evidence that advertising ethics instruction using duty-based practices in combination with case-specific scenarios may facilitate student understanding of complex issues in ethics. The comparison of those who have and have not had advertising…

Data from a national survey of U.S. advertising students compared those who planned to seek creative jobs in advertising with those who desired management positions and "Generalists," who chose both. Male and female students were equally likely to aspire to be Creatives, despite current U.S. agency estimates that men outnumber women by…

Branding has become an important issue within higher education. The use of core value statements and visions are expressions of this. To be a successful brand, organisations must also make sure they are different from others. However, in both the scholarly discourse and in political rhetoric, the Nordic model highlights equal access to education…

This study analyzes the requirements and preferences of 171 science, technology, engineering, and math (STEM) academic librarian positions in the United States as advertised in 2013. This analysis compares the STEM background experience preferences with the Carnegie rankings of the employing institution. The research examines the extent to which…

This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…

The study investigates the effects of media and advertisements on food purchasing and consumption in physical education and sports school students. 160 woman (mean age=21,52±1,9) and 248 man (mean age=22,14±2,2) totally 408 students of Turkey, Antalya Akdeniz University School of Physical education and sport, participate to the study. Research is…

Surveys are commonly used to determine how people feel about a specific issue. The increasing availability of the internet and popularity of social networking sites have opened up new possibilities for conducting surveys and, with limited additional costs, enlarge the pool of volunteer respondents with the desired background, experience, or…

Determining the reach of physical activity (PA) programs is challenging due to inconsistent reporting across studies. The purpose of this study was to document multiple indicators of program reach for a 6-month, Digital Versatile Disc (DVD)-delivered home-based PA program. Radio, newspaper and direct mailing advertisements were tracked to…

The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…

Objective: This study sought to examine the efficacy of inoculation message treatments to facilitate resistance to health nutrition-related (HNR) commercial food advertising claims. Design: Data were collected across three phases extending across a 5-week period conducted over two semesters at a Midwest US university. A 2 × 3 between-subjects…

This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two…

Minors are daily confronted with advertisements, which are occasionally controversial. In order to promote adolescents' moral advertising literacy, this intervention study explores how to stimulate secondary education students' knowledge on advertising law and their moral judgement of advertisements. Because a lot of new--especially…