In the present descriptive qualitative study, we present the concept of vocational branding to provide a definition and explain how it may increase interest in a particular vocation or career. We define vocational branding as a set of stories, facts, and ideas communicating the personality, traits, and realistic benefits and challenges of a…

Purpose: This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad University in Iran. Design/methodology/approach: The study is quantitative. Using convenience sampling techniques, a responsive group of 384 students was chosen from…

Industry certification and apprenticeship programs are vital in closing the labor shortage gap while improving graduation rates nationwide. New Mexico has trailed behind the rest of the nation in rebalancing the emphasis on skilled trades, particularly in rural schools. This phenomenological study interviewed ten Career and Technical Education…

We conducted two experiments to determine how the combination of task relevance, loss framing, and psychological distance affects changes in construal level, emotion intensity, and purchase intent. Experiment 1 investigated how construal level fit between the loss and proximal frames affected emotion intensity and purchase intention for skin…

People are inundated with popular press reports about medical research concerning what is healthy, get advice from doctors, and hear personal anecdotes. How do people integrate conflicting anecdotal and statistical information when making medical decisions? In four experiments (N = 4126), we tested how people use conflicting information to judge…

The study's main goal was to investigate the impact of various types of shocking content of provocative advertisements on brand recall and visual attention engagement. The experiment used the eye-tracker (iViewX RED500) to record the eye movements. Forty-one participants were divided into two groups. Provocative (drastic, religious, and erotic)…

Employers are essential partners in sustainable work-integrated learning (WIL) programs. They aim to recruit talented students, and they create recruitment messages (e.g., job advertisements) to achieve this goal. Signaling theory suggests that aligning recruitment messages with WIL students' interests will enhance job attractiveness. This study…

Much research into how universities seek to support their students' graduate employability has focused on academic strategies such as graduate attributes and work-integrated learning, or the employability benefits of part-time work, volunteering, and extracurricular activities. However, the work of the professional staff who support these…

Objective: Factors contributing to the obesity epidemic have powerful effects on people who are frequently exposed to the extensive advertisement of unhealthy foods. This study aimed to examine how consumers' attitudes towards health and nutrition-related (HNR) claims in food advertisements affected their healthy food choice (HFC) and how online…

Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the…

With its tourism industry becoming the main source of income of the country, Thailand has put an emphasis on promoting tourist destinations to foreign tourists via different channels including online resources. The Tourism Authority of Thailand (TAT), a state agency in charge of tourism promotion, provides useful information of attractions in Thai…

Despite growing criticisms of native-speakerism in English Language Teaching (ELT), the 'native speaker' concept is still used in the recruitment of teachers (Mahboob & Golden, 2013; Ruecker & Ives, 2015). This study critically evaluates the impact of native-speakerism on ELT hiring practices in the United Arab Emirates (UAE). To identify…

In recent years, environmental issues have become the focus of societal concerns. In this context, the business world has been consolidating a form of green marketing management that merely conveys ambiguous or misleading messages rather than reflecting environmentally friendly business practices. This phenomenon is called greenwashing. This…

Objective: Internet and development of digital media as a tool for online promotions provides avenues for early recruitment of college students into risky drinking. The objective of the study was to examine prevalence of alcohol promotions on web-based media and its possible effects on alcohol drinking by sex among college students in Kenya.…

This study aimed to examine the literature on the skill sets of autistic individuals and determine how these skills align with current and projected future labour market needs. Based on a literature review, researchers identified the following skill categories common to autistic individuals: visual skills, attention to detail and systemizing…