In this assignment, students are asked to promote a communication course to potential majors by making a short advertisement, effectively using persuasive techniques and audience analysis. The focus on communication course offerings compels students to consult the university catalog and research the communication curriculum, opening up the…

In this article we offer analysis of the intersection between what is theorized as the "knowledge economy," US schools, and identity politics through our examination of a sample of print media advertisements. The thematic thread we use to tie these pieces together is the concept of smartness, which we frame as a metanarrative of truth reflected in…

As knowledge production, interpretation, and representation in educational settings rolls along Guttenberg's (text-based) track, the twenty-first-century world outside the doors of the schools and universities is exploding with visual ways of knowing and being. As visual text is silenced in education, it is simultaneously exploited in the…

The study is based on the use of a flexible learning framework to help students improve information processes underlying strategy instruction in EFL listening. By exploiting the online videotext self-dictation-generation (video-SDG) learning activity implemented on the YouTube caption manager platform, the learning cycle was emphasized to promote…

This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…

This lesson plan is designed to help students become more aware of how advertisements play a role in shaping societal attitudes about gender and sexuality and how these messages effect their own beliefs. This lesson plan will outline how to effectively accomplish this goal in any course focusing on gender and/or sexuality.

Based upon a previous qualitative study a questionnaire ascertaining adolescents' awareness of gambling advertisements and their impact upon their behavior was developed and administered to 1,147 youth between the ages of 12 and 19. The findings suggest that almost all youth report being exposed to advertising with many individuals indicating…

In today's fast food, fast-paced consumer society, too few questions are asked about the influence of digital media on young children's health and sustainability choices, and indeed how such choices are expressed in children's play (and early childhood classrooms). By interviewing children and parents, and using such data to prompt teacher…

There's never been a more challenging time to find a position as an academic librarian, especially for those who have recently completed their library education. Whether job-hunters are jumping into the job pool for the very first time, or back in the water after a dry spell, Neely and her crack team of expert contributors have the information…

A marketing plan outlines the specific actions a person intends to carry out to interest potential customers in his/her service and to persuade them to buy the services he/she offers. In other words, a marketing plan defines what his/her organization will do to interest new families in his/her facility and encourage them to enroll their children…

The United States has a tradition of faith-based K-12 education that can be traced back to the 1600s. This sector of education has played a vital role in America's urban communities. Faith-based schools have a strong record of serving disadvantaged families. They provide moral grounding, community ethic, safe and structured environment, academic…

This study investigated the influence of a service-learning component in an advertising course, specifically examining its ability to enrich advertising knowledge, build students' portfolios, and influence students' community engagement after graduation. The research revealed that service-learning positively affects students' understanding of…

The use of images of older people in the British advertising media has been under-researched to date. Further, previous research in any country has tended to examine such images from an "a priori" framework of general impressions and stereotypes of older people. This study addresses these issues with British consumers' (n = 106)…

Objective: To assess the content of food industry Web sites targeting children by describing strategies used to prolong their visits and foster brand loyalty; and to document health-promoting messages on these Web sites. Design: A content analysis was conducted of Web sites advertised on 2 children's networks, Cartoon Network and Nickelodeon. A…

Neuropsychologists have demonstrated the effect music has on the human brain, and that a peak "musical memory age" occurs around 14, when normal bodily maturation is in progress. A group of 114 college students between the ages of 19 and 25 was exposed to short clips of the top 20 songs from each of the 11 years during their youth;…