I'm talking about the ways we represent ourselves and our world. I've put some thoughts on the topic together here--a gathering that enacts new media creating and takes up conceptual layers like metaphors, models, and composing. The primary sources are videos from the Get a Mac campaign, aka I'm a Mac; I'm a PC ads. Posthuman concepts blending…

In the last few decades, investigations into the linguistic landscape (LL) have sought to analyse written language practices as they are observable in public space. Whilst the LL analysis of language choice in given contexts has opened a host of possibilities for scientific enquiry in the field, the methodologies employed in the collection and…

Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by…

When directors sit down to advertise for new staff, it is often not a happy moment. Directors quite naturally write ads from their perspectives as employers and sometimes emphasize that attribute which the leave-taking staff member lacked, e.g. "must be reliable," leading an applicant to believe that reliability is a big issue at this program. The…

This article provides an historical account of how fee-charging Victorian schools have marketed themselves over the past 150 years (via the use of advertisements, brochures, and prospectuses) in order to promote those aspects of schooling believed to be of most importance to potential customers (parents). While some of the features--most notably…

There has been a shift in the depiction of women in advertising from objectifying representations of women as passive sex objects to agentic sexual representations where the women appear powerful and in control (Gill, 2007a, 2008), and there is substantial evidence that these representations have a negative impact on women's body image. However,…

Designing and executing a new upper level political science course preparation can be a daunting task, especially when dealing with some of the challenges in the context of teaching-oriented institutions of higher learning. In this paper, I conduct an examination of both the challenges and the opportunities that can be afforded by environmental…

At the Smithsonian, big questions are the common denominators that unite their museums, research centers, and programs. And curiosity is contagious. Today's small child who looks in awe at the big dinosaurs that once roamed the earth and wonders, "What happened?" might just be tomorrow's paleontologist. Among this year's stories is a…

It is recognised that from a young age children spend considerable portions of their leisure time on the Internet. In Australia a number of child-targeted magazines have associated websites, which have high and ever-increasing readership. We do not yet know the impact of this medium upon children. Overt advertising is evident on webpages, but so…

Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating…

Over the past several decades, schools have faced increasing pressure to "partner" with businesses, both to be seen as responsive to the business community and out of the hope that partnerships would help make up budget shortfalls as states reduced public funding for education. Often, school-business partnerships are little more than…

This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…

This article describes an assignment that was developed for an undergraduate course on communication technologies taught at a public university in the Upper Midwest. The course focuses on the impact of new media technologies on traditional media industries and contemporary culture, and is taken by students majoring in journalism, public relations,…

As society's novices, children are becoming more susceptible to advertisers who target them as a profitable demographic. This creates an alarming trend of obesity and exacts a considerable financial, physical and ethical toll on the community. To view obesity as concurrent with malnourishment seems counter-intuitive, this study uses Butler's…

Objective: To determine whether fruit and vegetable (FV) commercials have an impact on preschool children's preferences for specific FV. Design: A year of extensive formative assessment was conducted to develop 2 30-second commercials: "Judy Fruity" promoted apples and bananas and "Reggie Veggie" promoted broccoli and carrots.…