Through the years and every passing fad, radio has continued to be a basic fact of life for youth in the United States. The Center on Alcohol Marketing and Youth commissioned Virtual Media Resources (VMR) to audit alcohol radio advertising in 2001 and 2002 and to conduct a case study of alcohol radio advertising in December 2002 and January 2003…

This report analyzes $320 million in alcohol product advertising in magazines during calendar year 2001. The first section analyzes the amount of magazine advertising delivered to youth and adults by different alcoholic beverage brands. For many beer and distilled spirits brands, the youth population received more advertising than the adult…

Concern about how much television alcohol advertising reaches underage youth and how the advertising influences their attitudes and decisions about alcohol use has been widespread for many years. Lacking in the policy debate has been solid, reliable information about the extent of youth exposure to television alcohol advertising. To address this…

Following on its recent reports on alcohol advertising in national magazines and on television, the Center on Alcohol Marketing and Youth (CAMY) commissioned Virtual Media Resources (VMR), a media planning and research firm in Natick, Massachusetts, to analyze the alcohol industry's televised "responsibility" ads in 2001, using the same…

A 1989 comprehensive report addressed the then-current status of curricula in all of the mainstream components of most mass communication programs: journalism, advertising, broadcasting, magazines, public relations, and visual communication. Recently, a study replicated the advertising portion of the original report, using a questionnaire based…

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…

Presents a model for the teaching of a creativity component in an advertising course. (HOD)

Reports on an analysis of prices and amounts of advertising in magazines showing that price per page is not related to amount of advertising. (FL)

Advises that good ad design, student and advertiser incentives, sales team organization, and hard work can help school yearbook staffs raise more money. (JL)

Describes the events surrounding a high school newsmagazine taking an advertiser to small claims court for bill settlement. (HOD)

The Jastak System of obtaining scores on "personality" dimensions is currently widely promoted. It is shown to be totally spurious, based on hereditarian doctrines long in disrepute, and dangerous in use. The promotional techniques used are also described. (Author)

Concludes that Chinese media may one day be indistinguishable from their Western counterparts: promoting consumer goods, fostering television, dampening group discussion and active political interest, and presenting a conception of the world as an area for unresolved social conflict and drama. (PD)

There are unlimited resources of information for marketing and advertising teachers. Sample resources include newspapers (which relate statistics concerning the price of advertising on top TV shows), trade magazines, and ads for TV or print. All can be clipped and brought in for class discussion. (CT)