Argues that copywriting students should be taught to recognize and create an advertising concept before learning to write advertising copy. Outlines a teaching method for creating advertising concepts, and discusses criteria for evaluating them. (MM)

Shows how observation of a second-language classroom activity can be used to assess student, teacher, and materials performance. The classroom activity involves the key skills taught in the course and mirrors the overall methodological approach of the course. (Author/CB)

Argues that there is a direct relationship between a teacher's conception of lesson planning and the quality of experiences the teacher provides for students in the classroom. Describes a framework for engaging in the kind of lesson planning which will lead to more successful teaching. (GEA)

Reviews TEXTBOOK OF PSYCHOLOGY and the accompanying instructor's manual by Hebb, Donderi, and Henderson (1987). States that, although the book is well written, it omits the general psychology topics that most students find interesting. Includes a response by the authors in which they discuss the purpose of the book. (GEA)

Reports the results of a study of 12 recently published U.S. history textbooks' content on the Vietnam War. Concludes that, overall, the textbooks of the mid-1980s provide an improved treatment of the war when compared to earlier books. States that texts still lack depth on the topic, making use of supplementary materials as necessary. (GEA)

Describes an assignment in which students wrote letters to the editor of the "English Journal" in response to Edna Bogert's article, "Censorship and 'The Lottery.'"

Describes an evaluation process for choosing high school journalism textbooks involving three stages: (1) identifying needs; (2) text ratings; and (3) actual book selection. (SRT)

This article summarizes some of the testing changes which have taken place in the 'A' level economics course and briefly discusses the current role of the essay paper. States that the essay exam has been particularly effective in measuring higher order thinking skills and discriminating between more and less able students. (JDH)

This article defines the concepts of economic literacy and development education as used in a three-year project aimed at increasing students' awareness of global economic interdependence. (JDH)

Looks at problems encountered in the development of an interdisciplinary course on South Africa by two African history and English literature instructors. Focuses on problems related to timing, student expectations, and the balanced integration of materials from both disciplines. (AYC)

Provides descriptions of courses offered at various colleges in the following areas: (1) improvement of technical communication; (2) technology and technical communication; (3) technical communication of scientific material; and (4) media for technical communication. Offers these descriptions as a means for creating technical writing assignments.…

Controversial issues should be taught in school. Charles Bailey's and R.F. Dearden's opinions of what makes an issue controversial are critiqued. Bailey accounts for controversial issues in behavioral terms; Dearden advances an epistemic account. (RM)

A discussion of the role of drama in education is presented which includes historical background and current trends. Problems that have developed in curriculum development are offered. (DF)

Health education specialists were surveyed to discover which topics and sub-topics of health-related content were considered to be important in health education. A comparison between major health content areas in 1961 and 1981 is presented. (DF)

Offers readers a chance to criticize, praise, or correct errors in articles previously printed in "College English." (SRT)