This study examines the effectiveness of using multimedia, specifically Remember the Titans, to teach Bruce Tuckman's Group Development stages in undergraduate management education. The research investigates whether integrating film-based pedagogy enhances student comprehension and academic performance compared to traditional lecture methods. Using a quasi-experimental design, data were collected over six semesters from undergraduate business students (N = 459) at a private liberal arts university. The study compared pre- and post-implementation cohorts, employing a structured writing assignment as an assessment tool. A quantitative analysis, including independent samples t-tests, revealed a statistically significant improvement in student performance (p = 0.039) after implementing the multimedia approach. Findings highlight film-based pedagogy's adaptability in in-person and online learning environments, reinforcing its potential to enhance student engagement and comprehension. The results contribute to management education by demonstrating the efficacy of multimedia integration in teaching abstract theoretical concepts. Future research should explore comparative analyses of various multimedia tools, assess the long-term impact on student learning outcomes, and evaluate the applicability of this approach across diverse academic disciplines.