This study was designed to investigate four problem areas of communication research: source credibility, language intensity, the gender of source as it affects the source's persuasiveness and credibility, and the scarcity of multifactor studies using gender of source as one of the independent variables. Independent variables for the study, which…

This paper describes the "euphemistic lexicographical technique," which is recommended for use by lexicographers for the frank recording of vulgar speech. This is a monodirectional technique to be used in bilingual dictionaries prepared for speakers of only one of the two languages. The vulgar words will not appear in the source language…

Political language employed in serious inquiry differs systematically from language employed to promote loyalty to authority in respect to syntax; grammatical completeness and complexity; proportion of nouns, verbs, and other parts of speech; and forms of qualification. Formal language entails continuous effort at verfication or falsification and…

This study explored the viability of several theories in describing adjective memory. For the study, college students were told either to form images or to learn sentences. A noun-prompted sentence recall task exposed their memory for adjectives modifying either subject nouns. Results revealed that subject modifiers were better remembered than…

This paper discusses specific issues involving governmental conduct in communication with the public, outlines a set of conditions that frequently stimulate social interest in governmental responsibility, and develops a corresponding set of guidelines for use in the evaluation of instances of questionable governmental conduct in communication.…

In spoken and written situations which focused the teachers' attentions on information rather than on their language, samples of 100 English teachers' actual language were obtained with respect to five debatable usages: "everybody...their,""reason...is because,""who" as an object pronoun, "will/would" with the first person subject to express…

This paper discusses some of the factors involved in deciding which variety of English to teach in areas of African where English is the language of education. Three main alternatives are recognized: American English, British English, or African English. Until recently, English was taught almost exclusively with British materials, and students…

The word "que" is used in Spanish both as a relative pronoun and as a conjunction. As a relative pronoun it can be singular, plural, masculine, feminine, neuter, indefinite, or variable and can by its use in modifying persons and objects serve as a subject or a complement. The relative "que" can precede articles and prepositions. As a conjunction,…

This volume comprises a comprehensive indexing to the nine texts in spoken and written Chinese prepared by the author and published by the Yale University Press: "Beginning Chinese,""Character Text for Beginning Chinese,""Beginning Chinese Reader,""Intermediate Chinese,""Character Text for Intermediate…

The purpose of this book is to assist undergraduates in discovering basic phenomena of rhetorical situations and rhetorical talk and in interpreting those phenomena socially. The nature of oral rhetoric and its criticism is treated in chapters one and two. Chapters three and four deal with how obvious and less obvious ideas may be espied and…

The five papers included in this book are all concerned with exploring a functional approach to language study. "Relevant Models of Language" suggests a functional interpretation of the child's early language development; "The Functional Basis of Language" related the child's language developmental functions to a functional…

This dictionary of the language of show biz provides the layman with definitions and essays on terms and expressions often used in show business. The overall pattern of selection was intended to be more rather than less inclusive, though radio, television, and film terms were deliberately omitted. Lengthy explanations are sometimes used to express…

The purpose of this study was to develop and test a rewriting instrument in French that would be a valid indicator of the level of syntactic development of American students in French. Vocabulary is limited to those words found in the first level of "Ecouter et Parler;" only the present tense was used in the tests. The theory on which the tests…

This book is a glossary of traditional grammatical terms for students of modern languages. It attempts to describe, rather than to define, the technical vocabulary of language learning. Illustrative material, usually descriptive of English usage, is provided on the principle that if the student knows how his own language operates, he will be…

Early Childhood programs designed to promote improved language skills are assessed in terms of contrastive assumptions underlying a different vs. deficient point of view. Both positions are rejected as inadequate because of their lack of correspondence to both theory and reality, and an alternative theory of communicative competence is proposed.…