Argues that advertising copywriting did not suddenly appear in its entirety, that it came from literature, and that it has a great deal in common with literature and with the writing of Hemingway in particular. (FL)

Historical data were examined to observe the relationship between anti-smoking publicity, growth in cigarette advertisers' appeal to women, and change in proportion of women smokers. These relationships provide insight as to what interventions might be successful in reducing the growing number of women smokers. (Author/DF)

Presents 10 teaching tips in the areas of advertising, news reporting and writing, interviewing, radio broadcasting, videotape editing, and internships. (HTH)

Discusses various elements of past and future education: the phenomenon of American schooling oscillating between quality and equality, the boundary between schooling and education, out-of-school education, the power of advertising and the media, family influence, government influence, and the responsibility of adults toward youth. (CT)

Attracting top teachers to small school systems involves a different recruiting process: advertise widely, use telephone contacts, get there first, don't overweight interviews, do classroom observations, and keep up personal contact. (MD)

Examined the influence of advertising on excessive and dangerous drinking in a survey of 1,200 adolescents and young adults who were shown advertisements depicting excessive consumption themes. Results indicated that advertising stimulates consumption levels, which leads to heavy drinking and drinking in dangerous situations. (JAC)

Describes organization and services of Subscription Television Inc. (STV) and 1964 legal battle over wired pay-per-view television in California. Included are discussions of reasons for voter opposition to pay television, likelihood of success for STV had voter referendum not passed, and effects of its failure on subsequent pay television…

The Media Ethics division of the proceedings contains the following 6 papers: "A Masochist's Teapot: Where to Put the Handle in Media Ethics" (Thomas W. Hickey); "Stalker-razzi and Sump-pump Hoses: The Role of the Media in the Death of Princess Diana" (Elizabeth Blanks Hindman); "The Promise and Peril of Anecdotes in News…

This digest offers community college professionals insight into the culture and language driving the news media, with an emphasis on newspapers. In an era of increased accountability for resource expenditures, educators may stretch budgets by engaging the mass media as willing and helpful partners in promoting the institutions' identity, programs,…

This seventh-grade lesson plan asks students (working in teams) to create a multimedia advertising campaign on a current controversial issue. The lesson plan states that team members are not to apply any dialogue (either written or verbal) to any part of their presentation so that they may emulate the non-verbal, image only process that Martin…

This year-long research project documented critical issues of supply and demand for teachers in the Carolinas. Researchers focused on the number of public and private school education positions advertised in the four major newspapers serving South Carolina and the Charlotte metropolitan region of North Carolina. They documented advertising trends…

This publication reports on a 2000 forum that included media business executives, financiers, academics, and other experts who examined: how minority media can leverage their historically strong community base to succeed in the new century; how they can overcome financial challenges; what measures they might adopt to keep abreast of opportunities…

The Children's Online Privacy Protection Act (COPPA) went into effect on April 21, 2000. The first Federal online privacy law, COPPA regulates the collection, use, and disclosure by commercial Web sites and online services of personally identifiable information from children under age 13. To mark the first anniversary of COPPA's implementation, a…