These proceedings contain the reports of almost 100 speeches, panel discussions, and workshops. The papers were presented on a variety of issues, including marketing research ethics, lifeline banking, information and the consumer, financial management, evaluating consumer education literature, consuming units around the world, the consumer and…

This discussion of the audience for European television argues that satellite television has taken an upside-down approach, i.e., it has begun by focusing on the hardware, and then the software, before checking to see if there would be a user at the end of the line willing to pay for the whole operation. "European television" is then…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 45 titles deal with a variety of topics, including the following: (1) the relationship of Jungian psychological traits and the effects of comparative advertising; (2) processing and reconstructing television narrative content;…

Max Headroom, the computer-generated media personality, presents a good opportunity for an investigation of the degree of intertextuality in television. Max combines narrative genres (science fiction and film noir), television program types (prime-time episodic narrative, made-for-TV movie, talkshows), advertising and programming, and electronic…

This booklet describes 20 inexpensive or no-cost techniques for increasing enrollment and student completion rates in adult education programs. Outlined in the guide are the following techniques or activities: refining class logistics; sponsoring liaisons; designing registration packets and recruitment fliers and writing press releases, radio…

This module is part of an interdisciplinary program designed to educate the general citizenry regarding the issues of science/technology/society (STS) that have important consequences for both present and future social policies. Specifically, the program provides an opportunity for students to assess the effects of selected technological…

This is the eighth in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 045. Its purpose is to give students some idea of what it is like to own and operate a specialty food store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing…

This is the twelfth in a set of 36 teaching guides to the Entrepreneurship Training Modules and accompanies CE 031 052. Its purpose is to give students some idea of what it is like to own and operate a service business. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing…

This is the fifteenth in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 058. Its purpose is to give students some idea of what it is like to own and operate a wheelchair transportation service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions…

This is the sixteenth in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 060. Its purpose is to give students some idea of what it is like to own and operate a health spa. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…

This is the seventeenth in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 062. Its purpose is to give students some idea of what it is like to own and operate an answering service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…

This is the thirty-first in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 090. The purpose of the module is to give students some idea of what it is like to own and operate an auto repair shop. Following an overview are general notes on use of the module. Suggested steps for module use contain…

This annotated list is intended to help K-12 librarians and teachers identify consumer education materials. All materials listed are in the Alberta Consumer and Corporate Affairs Resource Centre, Edmonton, Alberta, Canada. The materials treat a wide variety of topics including advertising, purchasing, budgets, business education, conservation of…

This module, Consumer Economics, is one of five from Project DECIDE, which was created to design, develop, write, and implement materials to provide adult basic education administrators, instructors, para-professionals, and other personnel with curriculum to accompany the Indiana Adult Basic Education Curriculum Guide, "Learning for Everyday…

This instructional guide for an entrepreneurship program of study in secondary schools is a teacher's manual combined with the essential learning activities for students. The 13 units--also appropriate for use at postsecondary or adult levels--may be used as a one-semester course, or in part, or in their entirety as supplements and hands-on…