These hearings are with the broadcasting industry on television advertising of food to children. The committee had heard testimony previously from nutritionists, dentists and consumers that there is incessant advertising of sugared and snack foods on television to children, which adversely affects their dental and physical health. The Code…

Describes step-by-step procedure for creating a 20-minute public relations slide/tape show for a large community mental health and home health agency in rural Maine. Emphasizes importance of face-to-face contact, identifying and addressing the potential audience, creating a neighbor-to-neighbor atmosphere, and imaginatively using graphics to…

Reviews results of several studies on extent of sex discrepancy in microcomputer interest and usage in students, discusses possible occupational and economic effects when students enter the job market, and lists 29 possible explanations for observed differences in microcomputer usage by junior high school girls and boys. (MBR)

The Newspaper Division section of the proceedings contains the following 12 papers: "Diversity Efforts at the 'Los Angeles Times': Are Journalists and the Community on the Same Page?" (Richard Gross, Stephanie Craft, Glen T. Cameron and Michael Antecol); "Setting the News Story Agenda: Candidates and Commentators in News Coverage of…

This conference focuses on how females are portrayed in a range of current media and whether these messages influence girls. The report is divided into three parts. Part 1, "Getting the Message," maintains that girls are aggressive consumers of the popular media and they understand the messages conveyed there. Although current media…

The Qualitative Studies section of the Proceedings contains the following 14 papers: "Disabling or Enabling? Reading Bodies, Technologies, and the Borg of Star Trek" (Mia Consalvo); "Inverted Pyramids Versus Hypertexts: A Qualitative Study of Readers' Responses to Competing Narrative Forms" (Robert Huesca, Brenda Dervin, John…

English acts as a linguistic and symbolic resource for the countries using it. In the Swiss advertisements analyzed, English evokes connotations of professionalism and international appeal. The appropriation of English as a symbol of Swiss national identity allows the Swiss to lay claim to a social identity not available to them through their own…

Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…

Structure and intensity of naturally occurring and induced affect were studied with 244 university students and 1 employee in 2 studies using 2 methodological paradigms (dimensionality and classification) and 2 everyday contexts (lecture and television advertising). A circular structure of feeling was experienced during the lecture (naturally…

Accumulating research attests to the benefits of self-help groups for people who have various chronic health problems. Expansion of self-help group participation may enable a broader portion of society to experience these health benefits. The Media and Education for Self-Help (MESH) Project was an effort to increase interest in health-related…

The three major educational sectors in which learning occurs are often taken to be the formal education sector (schools, colleges, universities and so on), the workplace, and the free-choice learning sector (Falk, 2002). This review is concerned with science on television, understood as a significant component of the free-choice learning sector.…

This paper analyzes the job advertisements that appeared in "MLA News" (a publication of the Medical Library Association) from January 1991 through December 1991. It replicates two earlier studies, in 1977-78 and 1986, and compares results. Each of the 179 job advertisements for 1991 was studied for: (1) administrative level; (2) area of…

The advertising section of the Proceedings contains the following 14 papers: "Advertising versus Product Publicity: The Effects on Credibility and Purchase Intent" (M. Catherine Chew and others); "Introducing Introductory Advertising Students to the World Wide Web" (Beth E. Barnes); "In Defense of Puffery" (John H.…

From first-grade lessons promoting the products of Fortune 500 companies to education reform designed to suit the interests of big business, corporations are being granted more and more power to determine what happens in our schools. This book explores the implications of this trend, examining everything from advertising aimed at children to…

The Communication Theory and Methodology section of the Proceedings contains the following 20 papers: "Information Sufficiency and Risk Communication" (Robert J. Griffin, Kurt Neuwirth, and Sharon Dunwoody); "The Therapeutic Application of Television: An Experimental Study" (Charles Kingsley); "A Path Model Examining the…