This workshop kit consists of: (1) "Leader's Guide"; (2) "Handout Masters"; (3) special issue of the journal "Media & Values" on the theme "Children and Television: Growing Up in a Media World"; (4) "From Awareness to Action: Media Literacy for the '90s," a booklet on the basics of media literacy. The kit is designed for a four-part study of the…

This document identifies accreditation standards for the Accrediting Commission of the Distance Education and Training Council. The first part discusses educational objectives, materials, and services; student services; student success and satisfaction; qualifications of principals, faculty, and staff; admission practices and enrollment…

Addressing the expressed needs of the writing community, this book presents writing lessons for intermediate, middle school, and secondary school students that incorporate the 5-step writing process into content areas as a natural part of the curriculum. The 30 lessons in this book involve students in large and small groups and in individual…

The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…

The report describes activities of the Fort Berthold Reservation Public Library (North Dakota) Literacy Program to meet six objectives for the 1988-89 project year. The program was designed specifically to promote literacy among three Native American tribes, the Mandan, Hidatsa, and Arikara. Objectives included acquisition of a library literacy…

This report discusses the need for an alcohol and drug use prevention program at the University of Michigan and presents findings from a task force that was established to investigate the problem of student alcohol and other drug use and identify areas where priority should be given for action. The opening section of the report presents the…

This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Marketing 20-30 curriculum. The manual is organized in six sections. The first section contains introductory information on the Marketing 20-30 curriculum, including course objectives and a flowchart of the modules in the marketing course. Planning the course…

This handbook was developed to provide vocational education teachers in Montana with information about entreprenuership so that they can integrate the concepts into their vocational courses. The guide provides a definition of entrepreneurship and describes the syllabus for entrepreneurship (ownership, location, financing, personnel, promotion,…

Average salary increases for 2,399 faculty in the field of communications are reported for 1982-1983 and 1985-1986, as part of the College and University Personnel Association's annual faculty salary studies. Included are comparative data for 108,074 faculty at 174 public colleges and 193 private colleges, representing 41 academic disciplines. In…

Writing techniques espoused by Peter Elbow, applied to the teaching of writing in advertising copywriting classes can help students develop into better writers, generating better copy ideas. The shift of focus from writing a finished piece the first time to concentrating on the process of writing allows for a freer flow of ideas and creativity.…

This quarterly contains 11 bulletins that profile marketing campaigns for the Job Training Partnership Act (JTPA) that have been implemented successfully in local programs throughout the United States. For each program, the description provides information on the operator, funding, results, time span, background, marketing/public relations…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 10 titles deal with the following topics: (1) how speech acts in advertisements relate to the purpose of selling merchandise; (2) the use and evaluation of accounts in problematic episodes; (3) rhetoric as a way of knowing; (4)…

This bibliography lists and annotates almost 400 information reports, opinion papers, and summary papers dealing with freedom of information. Topics covered include the nature of press freedom and increased press efforts toward more open access to information; the press situation in many foreign countries, including France, Sweden, Communist…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 10 titles deal with the following topics: (1) press bias in Northern Ireland; (2) the nature of news media selection; (3) the agenda-setting function of the press; (4) a training program for newsroom supervisors using video taped…

This is the third in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 034. The purpose of the module is to give students some idea of what it is like to own and operate a tree service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…