The primary goal of this research is to provide the social and psychological motivational factors that lead consumers to engage with commercial brands on SNS. Specifically, this study addresses consumers' motivations in terms of why they follow a brand's account on Instagram, helping us to understand what specific motives and needs consumers have…

Motivation is a key factor in the learning process, especially in language acquisition. This research examines the effects of using digital storytelling (DST) on motivation in English classrooms. The study, which used a mixed methods approach, involved 100 middle school students in Bengaluru selected through convenience sampling. Data collection…

Contemporary education increasingly involves a blended learning environment, which consists of a combination of offline and online delivery methods. Blended learning environments can motivate students to learn, but designing motivating blended learning environments is challenging and can result in environments that demotivate students. This…

Motivation to learn mathematics decreased due to the inability of teachers to implement innovative learning models and techniques. Therefore, this study aimed to investigate the effects of teachers' ability on students' motivation to learn mathematics by using quantitative methods and survey approaches. There were 32 mathematics teachers and 542…

This research delves into the attitudes, perceptions, and motivations of student-athletes enrolled in Intermediate Algebra courses. It focuses on the distinct challenges they encounter in juggling academic and athletic responsibilities at a southeastern university in the United States. Employing a mixed-methods approach, the study gathered…

Research on language motivation has tended to focus on the phenomena of demotivation and remotivation in the English classroom. This study utilized Q methodology to analyze the dynamics of demotivation and remotivation among 15 Chinese university students during their English learning process from primary school to senior middle school. Informed…

In the sphere of second or foreign language (L2) pedagogy, empirical evidence has increasingly spotlighted the role of learners' metacognitive strategies as formidable predictors of their willingness to engage in L2 communication (WTC). Nonetheless, the interrelationship among learners' metacognitive strategies, self-efficacy, and intrinsic…

Many adult learners may be vulnerable in one or more aspects of their identities. Learners may view vulnerability as limiting or even prohibiting their active participation in higher learning environments. This vulnerability may be expressed as a lack of motivation or demotivation to engage with their current learning environment, community,…

Virtual environments open up far-reaching possibilities with respect to knowledge impartation. Nevertheless, they have the potential to negatively influence learning behavior. As a possible positive determinant, especially in the digital context, the moment "game" can be listed. Accordingly, previous studies prove an overall positive…

Although enjoyment has been linked to participation in physical activity (PA), a thorough analysis of the concept is lacking. Health-related behavior research emphasizes the necessity of focusing on individual psychological requirements, such as enjoyment in PA, to boost children and adolescents' motivation for PA. The current paper is a report on…

In this qualitative study, counsellors explored their motivations for becoming a counsellor, and how these can change during training then change again post qualification. Ten participants were recruited and asked, by means of a reflective writing process, to explore their motivations for choosing to become a counsellor, how and if this changed…

Background: Engineering educators prepare students for responsible, ethical, and socially aware engineering practice by "contextualizing" engineering in a variety of ways. Recently, ABET and the NAE have prioritized engineers' ability to make judgments considering a variety of contexts and specifically advocated for building engineers'…

This study examined the relationship between motivation, performance accomplishment, and persistence as a mediator among medical students. Quantitative and qualitative data were collected through a two-stage sequential design to investigate the hypothesised model. A sample of 645 medical undergraduates participated in the quantitative stage,…

The study aimed to identify precompetitive anxiety profiles and analyze the impact of those profiles in their reasons to adhere to running. A sample of 473 Spanish Amateur Athletes participated in the study. Results revealed the emergence of three profiles: (a) a high precompetitive anxiety profile characterized by high cognitive and somatic…

Background: Motivation is the inherent belief to guide students learning goals and behaviors to make continuous efforts and strengthen learning outcomes. Previous research reported the positive impacts of learning motivation on student success, but there have been limited efforts in systematically and structurally studying different types of…