Web 2.0 tools for teaching purposes in schools are quite common. With Web 2.0 tools, students have the opportunity to both have fun and learn. Thus, students' willingness and motivation towards writing increases. Students whose writing motivation increases can write creatively in the process. The main purpose of this research is to reveal the effects of Web 2.0 tools on primary school students' writing motivation and their role in developing their creative writing skills. For these purposes, a quasi-experimental design model with a pretest-posttest control group was applied in the current study. Storyboard That and Storyjumper Web 2.0 tools were used in the research. During the research, creative writing activities were carried out in digital environments in the experimental group. In contrast, creative writing activities were carried out with paper and pencil in the control group. The research revealed that Web 2.0 tools improved creative writing skills. In addition, there was a significant difference in students' post-test scores and writing motivation compared to the pre-test. It was concluded that Web 2.0 tools were effective in writing motivation. The development of students' creative writing skills was another important result.