Enrollment management (EM) was established as an area of study about 50 years ago, yet the first definition of graduate enrollment management (GEM) only emerged in 2014. In the past decade, despite pressure to increase graduate enrollments to address institutions' budget challenges and impending undergraduate enrollment declines, few empirical…

The relationship between central and academic units can cause tension within an institution as there is a desire to define ownership over activities, policies, and processes associated with enrollment management (e.g., recruitment, admissions, academic scheduling). This article proposes a new enrollment planning model that can be used to navigate…

Building a foundational approach for strategic enrollment management (SEM) is necessary to succeed in today's volatile higher education environment. It all begins with a mutual understanding of SEM and aligning the campus with the enrollment management organization. This article shares how to bring campus stakeholders together to optimize…

Set in 2023, this study was deployed at the lowest point of enrollment in the California Community College (CCC) system since 2008, which was the highest point of enrollment in the system's history. The purpose of this qualitative, grounded theory study was twofold: (a) to understand the phenomenon of California community colleges (CCCs)…

Demographic challenges, increased competition, and many other issues have resulted in trying times for all campus leaders, but especially for those who hold leadership roles in enrollment management. While there are numerous leadership texts that can be helpful in navigating these challenges, the author details two texts that have been incredibly…

Florida Polytechnic University serves students and industry through educational excellence and the discovery, advancement, and application of knowledge in science, technology, engineering, and mathematics. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report…

New College of Florida educates its students in the great traditions and moral disciplines of our civilization so that they can lead principled lives of consequence. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report enhances the System's commitment to…

The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. In January 2025, the Board approved a new strategic plan, SUS 30. Goals and metrics from SUS 30 will be incorporated into the 2026 Accountability Plan. This report enhances the Florida System's commitment to accountability…

At the University of North Florida, there is a passion for learning and discovery through transformational education in a supportive environment that leads students to rewarding careers and lifelong success. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report…

The University of West Florida delivers a learner-focused university education that enables students from varied backgrounds to meet their career and life goals. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report enhances the System's commitment to accountability…

In an attempt to utilize Geographic Information (GIS) Center technology as part of the institution's overall enrollment management endeavors, the department of Decision Support and Institutional Research at Austin Peay State University reached out to the institution's GIS Center to determine how the ESRI system technology could be used to pinpoint…

The landscape of higher education in the United States currently comprises 5918 institutions serving approximately 18.1 million students. Among them, 1833 are small institutions with full-time equivalent enrollments of 3000 or less. In this article, the authors examine financial and enrollment challenges facing small institutions and the potential…

This dissertation study examines the ways that a large, public flagship university uses automatic-consideration merit scholarships to meet the goals of the institution, particularly as they relate to enrollment, university prestige, nonresident-to-resident balancing, and funding. Employing a mixed-methods design, the author uses qualitative and…

Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts. The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System…

Led by outstanding faculty and professional staff, the University of South Florida conducts innovative scholarship, creative activity, basic and translational research, and delivers a world-class educational experience promoting the success of our talented undergraduate, graduate, and professional students. The Accountability Plan is an annual…