Deconstructs the "kiddie porn" media frame used by the industry and mainstream media to characterize Klein's ad campaign. Extends scholarship on the construction of youth in the media, showing how the kiddie-porn frame produces and reproduces common-sense beliefs about the nature of youth. Suggests a metadiscourse encompassing the…

Proposes a turn toward "social-process rhetorical inquiry" in composition, a turn that requires further pedagogical adaptations of cultural studies methodologies in writing classrooms. Notes that the social-process heuristic is based on a cyclical model of writing processes, a model comprising cultural production, contextual…

Evaluates three commercial computer-based language translation programs' translation of a university social sciences telephone survey from English to Spanish. The three programs, "Spanish Scholar,""Spanish Assistant," and "Spanish Amigo," were rated as unacceptable in their quality of translations by native and near-native Spanish speakers. (nine…

Cultural differences enhance the wonder of camp. Tips for reaching diverse populations include emphasizing multicultural programming in promotional materials, distributing flyers in diverse neighborhoods, having diverse staff, advertising on radio stations popular with ethnic communities, offering scholarships, advertising through national ethnic…

Examines the influence of negative political advertising frames on the thoughts and feelings undergraduate students generate in response to campaign advertising. Finds that participants were more likely to generate cynical comments and hold politicians accountable for the country's ills when reading candidate theme advertisements than ad hoc issue…

This special advertising section provides information on the document imaging resources of Matrix Imaging, ImageNow, and The College Board. Contact information for the companies is provided. (EV)

For the last 15 years, the Education Policy Studies Laboratory has studied trends in schoolhouse commercialism and has found that this practice is increasingly pervasive and diverse. The manifestations of marketing in public schools include incentive programs, such as Pizza Hut's "Book It!" program; contracts that grant soft drink and junk food…

In rural parts of the nation, such as McCool Junction, Nebraska, schools are taking creative steps to lure new students to local schools in their quests to keep those schools open and their communities intact. Elsewhere, towns and school districts in Kansas are giving away plots of land for home sites. Districts in Kansas are drawing new students…

This article provides 10 reasons why it is important to do critical media analysis in the second language classroom and describes how a process-writing approach can be used for this in a university writing class. The authors explain how to prepare a lesson plan and the idea of an "Adbuster." They then describe 10 stages in the lesson…

This article seeks to contrast two constructions of teachers and teaching in England. The first construction is to be found in government documentation, which privileges a technical-rational approach. The second is to be found in film and advertising for the profession, where the teacher is represented as an altruistic and charismatic subject. In…

Induction and mentoring have been described as the processes during which new professors become integrated into the teaching profession. Both are particularly important in advertising and public relations education, where a large number of new faculty hires are former practitioners. A survey of 113 Association of Schools of Journalism and Mass…

A study examined the role of ethics in advertising and public relations courses. A questionnaire was sent to 183 colleges and universities that offer major fields of studies in advertising or public relations, and 134 institutions responded for a return rate of 73%. Results indicated that: (1) nearly all (97%) of the respondents affirm that the…

The issue of whether teaching methods can influence creativity in the advertising copy writing classroom can best be examined by breaking it into three areas of knowledge access (perceptual, action, and conceptual). One of the perceptions of creativity is that creativity ceases to develop once a student is of college age, and that college itself…

Perhaps the most important course in an advertising curriculum is the student-run agency. This paper describes a program instituted and carried out at Oregon State University from 1985 to 1989 which provided students with experiential training resulting in valuable real-client contact and strong portfolios, making students "hot…

The information in this booklet has been compiled to help students select a college or university where a program in advertising education is offered. Information for each of the 110 programs listed in the booklet includes: (1) title of program; (2) specific degrees obtainable; (3) accreditation; (4) number of advertising students and graduates;…