Efforts to teach social work students to use the news media (television, radio, and local newspapers) to publicize social work activities and social service programs and to educate the public about existing and needed services are described. Information is given on the opportunities in most localities for public education activities and results…

Proposes that in the quest for truth, teachers and students concern themselves with the prevalence of information overload, euphemisms, and doublespeak. (JL)

Details a study that investigated how middle-aged housewives responded to different age portrayals for different age-oriented products in advertisements. Concludes that there was a clear interaction between age-orientation of product and age of model in an advertisement, but no pervasive "younger is better" effect. (FL)

Examined images of aging women depicted in periodical advertising over a 10-year period. Analyzed content for frequency, products involved, setting, value orientation, and change over time. Found older women in less than 1% of the advertisements, and no significant changes from 1967-1977. (Author/JAC)

Expresses concern for developing critical thinking skills as they apply to electronic media, such as television advertising and new programing. (RL)

Describes activities involving the reading and writing of television commercials that were designed to help first-grade students become alert to the structural and linguistic techniques used in commercial advertising. (HTH)

Describes conflicting findings about whether print advertisements are generally informative or persuasive; suggests research needs in this area. (GT)

Contains teaching ideas from six journalism teachers on the following topics: teaching electronic editing, using minicomputers in an advertising media course, five ways to make grading stories easier, the point and code system of grading, student coverage of state government, and the "guided design" teaching technique. (RL)

Presents brief reports of research conducted in the following areas: media credibility, network television news audiences, influences of television newscasters' on-camera image, Blacks in introductory advertisements, children's television preferences, messages in Depression-era photographs, and journalism education issues covered in two…

Argues that the advertising industry's influence on the press is primarily indirect and that journalism educators should divert student attention from the negative aspects of advertising's role in the press. (RL)

A survey of 901 Oklahoma high school students suggests that students spend more time with broadcast media than with print media but that they turn to print media for certain types of information. (GT)

Presents additional data on the author's previously formulated associative model of advertising creativity, looking at the impact of confidence, involvement, satisfaction, attitude, and associative ability on an individual's creative ability. (Author)

Reviews Supreme Court cases dealing with First Amendment protection for commercial advertising; concludes that the Supreme Court is moving in the direction of removing most restrictions on commercial advertising, in conflict with the desires of a number of important groups in society. (GT)

Several aspects of faculty hiring are considered: (1) the efficiency of the network approach in providing job applicants; (2) reaching women and minority applicants through the network system; and (3) the extent of the change in recruitment practices brought on by advertising. (Editor/LBH)

Describes two sequential nine-week elective courses on the misuse of public language. (DD)