As employment in the advertising industry grew, professional and technical jobs decreased and sales jobs increased. Long-range growth is expected to be twice the average for the economy. (SK)

Presents a teaching unit on structural unity for teaching copywriting. Uses examples from fiction, art, and music, and draws upon current writing theory. (SR)

Corporations contribute curricular materials to schools. Argues that the goal of these materials is to initiate the school-age population to their products, enhance their public image, and increase visibility of their products. Cites examples of corporate activity with these goals. (MDH)

Through content and textual analysis of "Seventeen" magazine from 1951 to 1991, the emergence and transformation of environmental discourse are explored to show how the progressive impetus of a popular social movement is redefined in an adolescent magazine to create mythologies of consumption. (SLD)

Although courts and legislators usually set legal standards that correspond to empirical knowledge of human behavior, recent developments in behavioral psychology have led courts to appreciate the limits and errors in consumer decision making. "Reasonable consumer" standards that are congruent with cognitive reality should be developed.…

Maintains that advertising can help people become more aware of social responsibilities. Describes a successful nationwide newspaper advertising competition for college students in which ads address social issues such as literacy, drugs, teen suicide, and teen pregnancy. Notes how the ads have helped grassroots programs throughout the United…

Suggests five strategies to use when working with corporations and businesses to cement good relationships and bring positive cash flow into school publication budgets. (MG)

Reviews the litigation the international publisher Gordon and Breach initiated against the author and publishers of serials pricing surveys. Events that led up to and followed the lawsuits are recounted, and reactions to the lawsuits from the library community are summarized. (28 references) (EA)

Presents four cartoons that take aim at the claims that the tobacco industry makes in its advertising. Focus is on smoking industry advertisements aimed at getting children and youth to buy and smoke cigarettes. They are intended to be shared with students to heighten their awareness of advertising ploys. (SLD)

Presents a number of activities that teachers can use to introduce concepts of media studies into their classrooms, including ideas for drama classes, media logs, as analyzing advertisements. (HB)

Examines the cultural content of advertisements in two superficially similar countries (Great Britain and the United States). Finds U.S. advertising portraying characters in more "individualistic" stances, with social class differences more evident in British advertising. Maintains that advertising should adapt to individual cultural…

College students (n=177) ranked influence they thought various factors had on their smoking behavior. Subjects ranked peers first and cigarette advertisements last as causes of starting to smoke; my decision and health education advertisements highest and peers lowest for quitting smoking. Findings suggest students perceived they had high degree…

Contributes to scholarship on sexual content and gender portrayals in advertising by assessing images of women and men in magazine ads in 1983 and 1993. Finds both genders were portrayed more explicitly and through more sexually intimate contact in 1993; images of men were more explicit in the 1990s; and portrayals were most explicit in women's…

Finds that (1) animated banner ads (display advertisements hyperlinked to an advertiser's Web site) result in quicker response and better recall (from college students) than non-animated banner ads; (2) larger banner ads lead to better comprehension and more clicks than small banner ads; and (3) user mode (information seeking or Web surfing) did…

Proposes a teaching model for making research relevant. Presents a case study of the model as used in advertising and public relations research classes. Notes that the model consists of a knowledge base, team process, a realistic goal-oriented experience, self-management, expert consultation, and evaluation and synthesis. Discusses resulting…