To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Presents findings from an exploratory, empirical investigation of perceptions of Internet catalog shopping compared to more traditional print catalog shopping. Two factors that might influence perceptions, personality, and important other people are examined, and directions for further research are suggested. (Author/LRW)

Presents a longitudinal study to identify trends in entry-level technology, interpersonal, and basic communication competencies and skills using entry-level classified newspaper advertisements from 10 standard United States metropolitan statistical areas. Finds that the overall trend for technology remains strong. (SC)

The Center for the Analysis of Commercialism in Schools found that the number of press citations from 1990 to 2000 discussing seven types of commercializing activities (program sponsorship, exclusive agreements, incentive programs, appropriation of space, sponsored educational materials, electronic marketing, privatization, and fund raising)…

Explores how university disability professionals can assist advertising or public relations campaigns teachers in accommodating the Learning Disabled (LD) student in the team or group-based learning situation to foster a cooperative environment among students and faculty. Attempts to open the discussion about what faculty should consider when…

Applies schema theory to explore how undergraduate students respond to brand ads that incorporate social issues. Finds that placing an issue in an ad offers important advantages for advertisers and that congruent issue information elicits more positive affective and conative responses than incongruent issue information. Finds placing an issue in…

Compares college student attitude ratings and recall scores of various advertisements. Results reveal that the rating and recall scores of alcohol advertisements were significantly higher than those for cigarette advertisements and were among the highest of all the advertisements. Sex differences are examined. Results indicate that college…

Offers suggestions for a successful volunteer program in a school setting. Topics include recruitment strategies, including advertising for parents, grandparents, other groups, and students; training programs for adult volunteers and for students; how to keep volunteers; how to afford rewards; and helpful resources. (LRW)

Discusses the impact of commercialism on American public schools, arguing that commercialism imperils the democratic nature of public schools and compromises the goals of quality education for all children. Maintains that education's larger purposes diverge tremendously from those of the business community and that in-school advertising results in…

The authors used social marketing to design and test advertisement components aimed at increasing students' interest in attending an alcohol program focused on reaching students who drink heavily, although the authors offered no such program. Participants were undergraduate students in introductory psychology courses (N = 551). Questionnaires…

Media literacy is a topic that is being addressed globally as greater numbers of people become aware of the need to teach audience members how they are influenced by the media. Here, two of its broad categories - captive and voluntary - are identified. Examples of media literacy programs in Canada and Australia are also presented to illustrate the…

The general European discourse of childhood presents children as innocent and vulnerable, but within this discourse different images of "the perfect child" exist. In this article ideals for upbringing are studied as they are represented in French, German and Dutch printed advertisements for children's products. The sample consists of 290…

A series of studies investigating cultural differences in apology usage in unsolicited email advertising messages (i.e., SPAM) are reported. Study 1 documented that in comparison to American SPAM, a greater percentage of Korean SPAM included apologies. The next five studies ("Ns" = 516, 3132, 662, 524, 536) tested various explanations…

Background: In adolescents aged 12-14, we measured attitudes to tobacco advertising. Our purpose is to understand the relation of these attitudes to tobacco use and identify the groups most influenced by the advertising. Methods: Survey of adolescents on Gran Canaria Island, Spain, about aspects of family, school, peers, tobacco consumption, and…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…