In his closing comments, Howard Gardner discusses the various audiences that have emerged over the years for the theory of multiple intelligences. Under that rubric, he places the various papers in this issue and speculates about future lines of work on MI theory.

Scientific popularizations are generally considered translations (often dubious ones) of scientific research for a lay audience. This study explores the role popularizations play within scientific discourse, specifically in the development of chaos theory. The methods included a review of the popular and the semipopular books on chaos theory from…

Strategic planning for public speaking by emphasizing the process is a primary pedagogical lesson instructors attempt to teach in a public speaking course. One indispensable part of the strategic planning process is audience analysis. Surveying the audience about their attitudes, knowledge, and/or interests in regard to the speech topic entails…

Bargaining is a topic addressed in many persuasion texts and represents an important application of persuasive communication principles. Students may encounter difficulty, however, understanding how abstract bargaining plans and strategies can be used in real-life situations. Alternatively, some students may believe bargaining is simply a matter…

Consideration of the quality, relevance and utility of research in educational leadership and management has been a growing concern of researchers, policy-makers and practitioners, but there is little agreement about its current state or priorities for development. The article reflects on the key criticisms that have been made of research in…

The study of adolescence has come of age. Many successful journals now provide researchers with a wide variety of reasonable options for contributing to our understanding of adolescents and their place in society. This article explores these options and offers suggestions to prospective authors, especially those who expect to publish in the…

This research was commissioned by COI and DCSF to understand in depth, the barriers, motivators and messages for parents to encourage participation in positive activities for young people. Within this the research was designed to understand the level of influence of parents in whether a young person participates/what a young person might…

The news on Channel One, with its impression of vague anxiety, looks and sounds like regular television news, only more so. In either case, the news is just "filler"--its real function is not journalistic but commercial, meant to lead into advertisements (ads). Mass advertising tends to assume that its audience will not be studying it…

This monograph examines the extent to which the U.S. adult population was involved in personal art participation in 1992, compares it to participation in 1982, and profiles personal arts participants. The National Endowment for the Arts attempted to determine the scope of adult public participation in the arts through the Surveys of Public…

To test whether the number of times viewers watch a television program correlates positively with (1) original expectancy-value measures (EV)--expectations of pleasant outcomes--or (2) changes in EV measures of gratifications, 117 Australian boys in grade 7 were interviewed and given a questionnaire on their responses to specific television…

Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to…

This report examined media audiences for the arts using data gathered in the Survey of Public Participation in the Arts (SPA) covering approximately 18,000 U.S. adults in 1982 and 16,000 adults in 1985. The SPA questionnaire covers the use of television, radio, and recordings as a means to participate in seven particular arts activities, which…

Described are the results of two separate surveys of cross-sections of the Philadelphia public concerning their cultural behavior, attitudes, and perceptions. The more recent survey was conducted in 1984 with a random telephone sample of 404 Philadelphia residents. The other survey consisted of a subset of approximately 400 Philadelphia area…

Questionnaires were used to determine the suitability and acceptability of using a live theatrical performance to develop awareness of alcohol related issues for Native people. Questionnaires completed by 139 members of the general audience and 65 key informants indicated a strong positive response to the play. (JHZ)

Tells how to increase composition students' awareness of audience by helping them understand the instructor as audience, by holding conferences with them, and by peer reviews. (EL)