Argues that contemporary television programming helps maintain the existing political, economic, and social systems by refusing to question basic American assumptions about social arrangements preferring to take these arrangements for granted as the natural conditions of human life. These characteristics are particularly clear in its treatment of…

Living in an information age, targeting the news media has become one of the most effective methods used by national service programs for transmitting information to the public. This report describes a strategic approach that can assist public relations departments to determine: (1) Who one's audience is and what their opinions, attitudes, and…

This revised and updated resource contains a total of 43 essays that serve to initiate graduate students and more experienced teachers into the theories that inform composition studies. Under Section One--The Givens in Our Conversations: The Writing Process--are these essays: "Teach Writing as a Process Not Product" (Donald M. Murray);…

On this 20-minute videotape, two accomplished storytellers share their expertise on using puppets and props to enhance the art of storytelling. Schroeder Cherry uses several types of puppets to tell his educational story about the Underground Railroad, while Karen Quinn-Wisniewski entertains her audience of young children with classic fables,…

A study determined how including significant amounts of writing in varied forms for different audiences throughout a four-year baccalaureate program in nursing affected professional practice. Subjects were graduating seniors and practicing nurses from a writing intensive baccalaureate program (College A) and graduating seniors and nurses from a…

This collection of representative speeches delivered by public officials and other prominent persons contains addresses to both large and small organizations, given both on ceremonial occasions and on less formal occasions. The collection contains school commencement addresses, addresses to government bodies, speeches to international…

Despite a rapidly changing world, leadership remains crucially important in institutions ranging from schools to nations. Much of what is beneficent in the world has been inspired by farsighted leaders, even as many of the horrors of the world have been wrought by leaders who, while perhaps equally gifted, have used their powers destructively.…

This completely updated edition of a marketing manual for writers ages 8 to 18 provides over 150 listings of markets and contests that accept submissions from young writers. The manual's listings discuss the kind of material the organization wants, the editor's or sponsor's remarks and suggestions, what a writer can expect in the way of pay,…

Based on the "simple truth" that people, not proposals, secure grants, this guide argues that grantseekers need to go well beyond strong ideas and "beautifully written" proposals. The guide provides fundraisers with the grantsmanship skills they need to navigate the grantmaking process: from avoiding common pitfalls such as…

Hong Kong's Department of Information Services has been producing and systematically airing public service announcements (known as announcements in the public interest, or APIs) on a variety of selected themes such as cleaning up Hong Kong, road safety, crime, drugs, and health issues for over 20 years. The television announcements are shown every…

This book is designed for people interested in social marketing and who do not have much money. The book is not a tool kit, or a workbook, or a guide. It is a compilation of articles about issues, themes, definitions, and case studies from social marketing. Many of the articles originally appeared in "Social Marketing Quarterly." They…

This meta analysis summarizes the available data concerning the impact that the 1991 announcement of Earvin "Magic" Johnson, a National Basketball Association all-star, had on the issues concerning HIV infection and testing. The analysis notes that the effect of Johnson's disclosure may not be uniform for all possible outcomes. Some…

For an instructor of freshman composition at the University of Michigan at Flint, faith-based writing topics offer particular challenges and sometimes intersect in troubling ways with her own prejudices and personal history as a teacher and as a person. But if handled correctly, she believes that a teacher's interaction with students about…

This project explored the effects of slow tempo classical music on children's on-task performance during independent writing. The project sample consisted of 24 students from a first grade classroom in the New York City Public School System. The students' on-task behavior was observed with and without use of slow tempo classical music playing, and…