This performance guide is designed for teachers to use with students before and after a performance of "Caddie Woodlawn," adapted by Greg Gunning from the novel by Carol Ryrie Brink. The guide, called a "Cuesheet," contains seven activity sheets for use in class, addressing: (1) The Characters (introducing the characters in the…

This book guides education professionals through the basics of the writing process, empowering them with the tools to create and enhance their own professional submissions and writings. It uses a conversational tone to convey and outline specific writing strategies for contributions to research journals, articles, op-ed pieces, manuscripts,…

An analysis of the effectiveness of a variety of rhetorical and stylistic presentational modes. (CH)

Discusses the reaction to modern art and the meaning it can have for different audiences. (RK)

Reports data from the Purdue Consumer Education Study which provide a picture of the organization and scope of the national consumer education effort outside the schools. (Editor)

Indicates that inexperienced speakers do observe and interpret audience responses even when not instructed to do so. (SW)

Discusses what computers (word processors) can do for the writer. Examines the physical and psychological constraints experienced by writers and explains how word processors can help in overcoming them. (FL)

Analyzes Kennedy's speech before an ideologically hostile college audience and, particularly, his use of the question-and-answer session that followed the speech as a means of reinforcing his arguments and promulgating his value hierarchy. (PD)

Examines the relationship between victimization of characters in television drama and susceptibility to the viewers' cultivation of a sense of personal risk in the real world. Found that viewers whose fictional counterparts are more likely to be shown as victims show stronger associations between viewing and perceived vulnerability. (PD)

Data indicate that speakers with relatively high ethos (college professors) can raise their ratings on wittiness/funniness and sense of humor--without damaging their credibility--by making fun of their professional fields, provided they do not at the same time humorously disparage the values of the audience. (PD)

Presented a model constructed to enable a designer to logically and systematically develop and produce instructional materials which reflect the constituency's needs, interests, and environments. Four references are listed. (FM)

Presents a "Heuristic of Professional Communication Goals," which enables the communicator to identify the goals that pertain to a particular communication situation and to generate subject matter that will achieve those goals. (FL)

Traces music's role in the development of motion pictures and discusses ways for instructional designers to increase the effectiveness of productions through using music. Studies showing that tempo, modality, rhythm, and harmony interact with audience characteristics to determine affective responses to media are reviewed. Extensive references are…

Attempts to validate the basic constructs of a theory of cognitive switching developed from human performance literature and signaled stopping research. Presents data which display behavioral traces of the ways people organize television news into their information-processing system. (JMF)

Discusses the limited value of research based on the uses and gratifications approach, particularly in the area of political communication. The limitations arise from the approach's commitment to the variable analytic method. (JMF)