The growth of international television distribution has resulted in easy access to news, information, and entertainment programs originating in foreign countries. At the same time it has caused some concerns about the spread of values alien to a country's culture or simply irrelevant. The research reported here attempts to quantify the actual use…

This study examined the effects of public service advertising from two theoretical backgrounds: social learning theory and social control theory. Traditional social learning theory assumes that learning occurs by subjects performing responses and experiencing their effects, with reinforcement as the main determinant. Social control theory, as…

This study attempts to gain information concerning the receptive, as opposed to the creative, aesthetic experience by talking to museum professionals who spend their working lives identifying, appraising, and explicating works of art. The study is based on an underlying assumption that rules and practices for looking at art exist and must be…

A study applied Relevance Theory to interpretation of texts written in Ghanaian English, particularly those intended for reading by multiple audiences. The nature of such "hybrid" texts is examined and key principles of Relevance Theory are outlined. Relevance is defined in terms of contextual effect and processing effort. Contextual…

This book offers time-saving tips from teachers on writing effective report card comments. The book presents the best strategies, tips, and lists of useful phrases that encourage children and lists words to avoid. It is a resource that will allow teachers to collect assessment information easily and to describe students' performances clearly and…

Although the value of reading to children has been well established, the merit of storytelling has only recently been recognized as a powerful means of developing language skills, self-concept, and self-esteem in children. Interactive, or participative storytelling, enables participants to tap into their creativity, enhance their powers of memory,…

The Communication Theory and Methodology section of the Proceedings contains the following 20 papers: "Information Sufficiency and Risk Communication" (Robert J. Griffin, Kurt Neuwirth, and Sharon Dunwoody); "The Therapeutic Application of Television: An Experimental Study" (Charles Kingsley); "A Path Model Examining the…

A study examined the role of audience in preservice mathematics education students' writing experiences. Subjects, students in two mathematics education classes taught by the same teacher, completed writing assignments explaining the principles of mathematics to elementary school pupils. Students in one class wrote to actual students, serving as…

This issue of "Teachergram" addresses media-related issues such as the kind of world picture Canadians receive from mainstream media, the ability of television to describe the complexity of world events, and the claim of distorted and simplistic portrayal of developing nations. Students are encouraged critical perspective--to help them…

The cognitivist view of composition suggests that if students are supplied with a set of writing strategies, they will learn to think in more complex and powerful ways, observing their own ideas and writing from another person's viewpoint. On the other hand, some social critics argue that composition teachers need to help their students enter into…

Two studies investigated the effects of training on how accurately observers (college students) decoded a complex nonverbal stimulus. In the first experiment, observers viewed silent videotapes of 16 third and fourth-grade school children who were listening to an easy or a difficult lesson. Half of the children were responding spontaneously, while…

Intended to complement the New York City communication arts curriculum, this packet introduces young students, guided by the classroom teacher, to a dress rehearsal performance of the Dance Theatre of Harlem ballet company. The packet is one of a series in the "Early Stages" program, a joint effort of the Mayor's Office of Film, Theater…

This report presents a compilation of national statistics on the not-for-profit and commercial arts fields and is intended to serve as a reference book for arts statistics. The focus is on nationally representative data collected through research efforts and donations of statistical information by arts related organizations. The statistics are…

The United States Supreme Court case, Meese v. Keene, in which the justices narrowly defined the meaning of the term "political propaganda," failed to address adequately the complexities of the issue. In this case it is necessary to bring together divergent views about communications in the analysis of the legal problem, including…

Most of the essays in this collection originated as presentations at the University of California, Los Angeles, Conference on Computers and Writing, held in May 1985. Issues addressed in the volume range from concrete, practical considerations (such as designing classroom exercises) to political and theoretical ones (such as the instructor's…