In the two-city study of Austin, Texas, and Chula Vista, California, the readers' perceptions of newspaper stories were measured by means of a 27-item semantic differential bipolar adjective scale called the Readers' News Value Scale. Readers also evaluated the General Newsworthiness of each article they read by checking a seven-point scale from…

Demonstrated how individual differences in semantic differential data can be modeled and assessed using three-mode models by studying the characterization of Chopin's "Preludes" by 38 Japanese college students. (SLD)

Eighteen bipolar adjective pairs that are used in Fielder's Least Preferred (LPC) coworker instrument were examined using 2 scaling techniques with a sample of 113 respondents. Both pair-comparison treatments suggest that true bipolarity does not characterize most of the paired adjectives. Implications for LPC and semantic differential research…

The purpose of the present research was to examine younger (7-years-old) and older (10-years-old) children's attitudes toward older individuals following one type of five primes: positive prime, negative prime, elderly prime, grandparent prime, or neutral prime. Overall, children's attitudes on three tests--Apperception, Semantic Differential, and…

Words become associated following repeated co-occurrence episodes. This process might be further determined by the semantic characteristics of the words. The present study focused on how semantic and episodic factors interact in incidental formation of word associations. First, we found that human participants associate semantically related words…

This study in the area of majority-minority relations shows that negative attitudes toward homosexuals are associated with lack of support for equality between the sexes. (Author)

Underlying factor structure of 10 concepts rated by 67 students in an introductory advertising course was examined. Dimensions of relevance were found to conform to results reported by Menges and Trumpeter (1971) suggesting the potential for a university of basic dimensions of educational relevance across diverse fields of learning. (Author/RC)

Explores the perceptions that secular faculty have of clergy as students, using semantic differential technique to compare the differences in faculty perceptions of "typical clergy,""typical non-clergy," and "ideal" counseling students. (Author)

Research supported by a grant from the U.S. Office of Education. 1

Seven computer programs were written for use with the semantic differential and two additional programs were modified or expanded. The nine programs can compute the following: means, standard deviations, and standard errors on nine subscales and on evaluation, potency, and activity factors (EPA); Osgood D values for all concepts; correlations…

The Conference Role Semantic Differential (CRSD) is a behavior rating scale for evaluation of individual staff member behavior in a conference. Part 1 of the 12 item draft and the 15 item revised version contains personal behavior characteristics to be rated along a seven point continuum. Part 2 contains two open-ended questions asking what is…