In discussing the current status and role of the admissions counselor, the author maintains that the admissions officer, if he is to function effectively as the college's educational emissary, must have a thorough understanding of the curriculum and must either serve on curriculum committees or have faculty status. He deplores the fact that this…

This handbook provides the practicing educational and career counselor with basic information about a college's policy regarding credit by examination, particularly the College Level Examination Program (CLEP). CLEP is a national program that is readily available to the general public. It is designed to measure knowledge acquired outside the…

This detailed report presents the results of a study of the evaluation of traditional and several types of nontraditional grading systems. Questionnaires were distributed to a sample of admission and employment officers describing various grading systems. Responses were received from 44% of the graduate departments, from 76% of the undergraduate…

College admissions counselors, secondary school counselors, and secondary school seniors each have differing attitudes and expectations about the role of college admissions counselors. A mail questionnaire was used to measure the attitudes and opinions of members of each of these three groups. (Author)

Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…

Among all the tasks of the admissions officer in developing a successful marketing program, the hardest may be that of convincing other college administrators of the importance of admissions to the institution's survival. Discussed are long-range planning, budgeting, staff selection and training, and implementing a plan. (Author/LBH)

History has shown that the greatest enemy of any society is its own social contradictions. The social commitment to the oppressed minorities of this country may provide substantial insight into America's ability to reverse the destructive influence of systematic discrimination. (Author)

The title "admissions counselor" suggests a number of roles. Depending on the climate of a particular admissions cycle, one or another of those roles may be more prevalent. The author, however, believes the word "counselor" may now be taking on a more significant meaning in the admissions process. (Author)

Presents keynote address from 43rd National Conference of the National Association of College Admission Counselors. Urges educators and counselors to become conscious futurists and to work toward cross-cultural living. Asserts that counseling and admission decisions of counselors have lifelong ramifications for students. (NB)

Discusses student reactions to college recruitment/admissions practices. Students indicated campus atmosphere, academic program and campus visits influenced the choice of a college. They want good information on which to make a decision and want to be treated as individuals. (JAC)

Argues that the competitive admissions system forces students to constrain their natural impulse toward commitment. Describes the use of scattergrams to provide students with more accurate information about selectivity. (JAC)

Students Helping Other Students is the basis of success for the Admissions Representative program at the University of New Hampshire. Through such a program, students enrolled at an institution assist prospective students and the professional staff by interviewing, giving tours, and generally assisting in a "paraprofessional" capacity. (Author)

Provides six presentations from the 38th National Conference of the National Association of College Admissions Counselors (NCAC), Minneapolis, MN, 1982. The topics focus on the need to: reestablish education as a national priority; examine the federal role in postsecondary education; assist transfer students; and help guidance personnel analyze…

Deals with the concept of actively involving faculty members in the admissions/recruitment process and making faculty members accountable for their inaction as well as their actions in this area. One college's successful attempt at expanding the awareness and influence of the admissions department is cited and explained. (Author)

For an admissions person to be truly professional he must be taught to acquire the special skills and knowledge needed to be effective. Training must encompass the three C's of Admissions--Counseling, Communications, and Community. (Author)