If admissions officers are to meet the challenge of creatively and professionally managing the problems associated with the admissions field in times of stable or declining enrollments, admissions directors will need to identify, seek, and attain competencies characteristic of professionals. (Author)

Admissions and public affairs offices often work together but usually at arm's length. New College of the University of South Florida, faced with severe staff and budget cutbacks, decided to formalize a closer relationship between the two offices to help increase enrollment. The relationship proved an effective, goal-oriented arrangement. (Author)

This article points out the importance to students in reaching enrollment decisions of opportunities for faculty and peer interactions. In a scarce student enrollment pool, it is important for admissions programs to participate in analysis of institutional environments and assist in redesign of ineffective campus developmental "spaces." (Author)

How does the admissions counselor make the home office aware that he is doing his job? Can admissions be made a more appealing career? This article deals with a partial solution to this problem. (Author)

Discusses the interrelated problems of burnout and substance abuse facing professionals in admissions. Contributing conditions include their tremendous responsibilities, their onerous schedules, dual responsibilities of recruitment and administration, absence from home, and then having to handle piled-up work. Advocates continuing education,…

Encourages counselors and students to work together to avoid the one-dimensional application folder. Emphasizes the need for believable, multidimensional applicants in the admissions process. (KS)

Presentation to members of the National Association of College Admission Counselors addresses the need to prepare students for the future. Attempts to predict life in the year 2020 and how best to communicate present visions and values to today's college students. (ABB)

Presents three articles from the 41st National Association of College Admission Counselors Conference whose theme was "Counselor to Counselor/Person to Person." Issues which were addressed are: the plight of students handicapped by race or economic background, building partnerships with high school counselors and other professionals, and helping…

An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…

Admissions professionals need to be aware of the legal framework in which they are expected to function. Recent litigation has focused on acts of omission on the part of college administrators. (Author)

The team concept, in increased professionalism of admissions staffs, is the key to successful market positioning. Results show admission staffs increased recruitment efforts by 50 percent, decreased the budget by 10 percent, and, for the past two years, have exceeded new student goals. (Author)

Alienation is viewed as a relatively stable and enduring characteristic of individuals. Significant correlations were found between the alienation scale, administered before matriculation, and three indices of adjustment in the freshman year (i.e., the adjustment scale, an activities checklist, and attrition). (Author)

Out of the 1971 NACAC came a resolution calling for an effort to determine secondary school guidance budgetary practices on a national basis. The study reported here is exploratory in nature, leaving the reader to develop the hypotheses relevant to his or her own local situation. (Author)

Citizens and educators have a responsibility to ensure that students have the right to freely select a college. In a time of inflation and dwindling student numbers, it is imperative that all guard this right as stated in the Principles of Good Practice. (Author)

Identified those characteristics of the admitted students who did not enroll, which were different from the characteristics of the admitted students who did enroll. Knowledge of the differences between the two groups could now be used to predict the probability of nonenrollment. (Author)