Recommends that media center administrators consider hiring media professionals to improve the center's organization and services. (BD)

Essay stating that the audiovisual specialist's primary concern should be not with the care of equipment but rather with the "implementation of media in the school's curriculum and in the psychology of learning. (Author/LS)

The reasons for setting up a register of technical experts within a large organization, and some of the problems that arise and the kinds of resistance encountered in developing such a system are considered. (5 references) (Author/NH)

The roles and achievements of these specialists since 1948 are placed in a historical and developmental perspective. (JO)

Reports on distribution possibilities for independent films. Includes college and university campuses as a promising outlet for American independents. (PD)

Describes the results and trends in certification requirements, found by the latest biennial survey, for personnel working in public schools in the United States. The new role of the Association for Educational Communications and Technology in certifying personnel in nonpublic school settings is also described. (Author)

Examines collective bargaining patterns which have emerged in education, the effects which collective bargaining has had on school media programs, and the major role the school media supervisor can play in this area. (Author)