Speeches presented at the Open Forum on the DAVI/AASL Standards at the 1970 Department of Audiovisual Instruction Convention in Detroit. (LS)

Discusses an area program in Georgia where 20 specialists, working with local vocational agriculture teachers, taught 378 courses with 5,636 farmers enrolled. (DM)

Defines the term "independent" and discusses factors affecting independent productions, such as finance, production, distribution, and audiences. (PD)

Discusses the role of the media librarian in promoting media utilization and describes the major assignment of a hypothetical library school course designed to explore the nature and purpose of media. (EJS)

Instructional technology provides a widening range of material--techniques and media which teachers must select from to package and present in manageable portions--to devise instructional strategies and design evaluative instruments. Instructional development specialists, educational psychologists, and communications researchers are suggested as…

Lists proposed competencies to be used in a certification program for material design and production professionals. Six production areas are presented, within which skill must be demonstrated in at least one, as well as activities to be performed in the areas of communication problems, message design, and media production facility administration.…

Reviews the portrayal of Blacks in a number of films. Stresses that not only were opportunities for Black actors scarce until recently, but that those Black roles that did exist were principally fashioned from Whites' misconceptions and stereotypes of Blacks. (GC)

The rationale for providing media center projects for elementary gifted students is considered and an independent study project involving the student and the media specialist is described. Interaction between the student and media specialist is stressed and suggested projects for upper elementary students are listed. Guidelines for conducting…

This article assaults the definition of the characteristics of a theory of education; the discussion covers the place of morals within such a theory, the Hirst-O'Connor controversy, and other views of theories of education. (KC)

The media specialist in a small organization should enlist the support of top management, describe the program fully, obtain detailed cost estimates, promote use of media, and realistically start small. (CMV)

Methods for improving instructional effectiveness for special education by using media are described and discussed. (MK)

College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)